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Spirit Connoisseurship: A Guide for Understanding Premium Spirits Drinkers

High-net-worth wine and spirits enthusiasts possess a distinctive mindset driven by discernment, connoisseurship, and the constant pursuit of top-notch sipping experiences. As a professional or marketing manager targeting this demographic, you need a thorough understanding and alignment with their values. To achieve marketing success, you need to cater to their distinct, personalized, and multi-sensorial tasting […]
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AFFLUENTIAL TRENDLENS™ 2023/24 Available Now!

In the ever-competitive landscape of luxury, understanding the affluent audience is paramount: high-net-worth individuals (HNWIs) now represent a priority target for an overwhelming 90% of senior luxury executives.  TrendLens™ 2023/24 contains interviews with over 10,000 affluent and HNW individuals on their 2023/24 outlook, lifestyle choices and luxury purchase, helping you understand how to engage with […]
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Brunello Cucinelli, the $2,000 cashmere sweater-selling master of ‘stealth wealth’ fashion, is booming as the ‘loud luxury’ trend wanes

The “quiet luxury” aesthetic was best characterized by the costume choices of the main characters in HBO’s series “Succession.” Claudette Barius/HBO Business at Brunello Cucinelli, which has become the poster child of the “quiet luxury” fashion movement, is booming.  The Italian luxury brand, known for its ultra-luxurious $2,000 cashmere sweaters, raised its guidance for the year on Tuesday […]
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Why China could become the luxury industry’s next sore spot?

SHANGHAI/PARIS, July 19 (Reuters) – The luxury goods industry has relied heavily on China and North America for growth in recent years, but latest Chinese economic figures and a disappointing sales update from Cartier-owner Richemont (CFR.S) suggest both markets may be starting to slow. Major luxury brands have invested millions to reach new customers in the two […]
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Positioning the Future: Navigating ESG Investment for Wealth Management

As 2023 closes, the investment narrative tilts towards a more responsible horizon. The urgency of sustainable and impact investing has intensified. For wealth management companies and their clients, this shift is a favorable moment for growth. Unearthing the ESG Potential The investment landscape is constantly shifting. Climate change and frequent natural calamities are no longer […]
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A Guide to Unlocking Men’s Luxury Beauty Market

In today’s fast-evolving beauty landscape, many brands still overlook a goldmine: the male luxury beauty market. As traditional gender norms blur, there’s a surging demand among men for high-end grooming and beauty products, yet most brands are lagging, unsure of how to cater to this new clientele. But fear not—navigating this uncharted territory can be […]
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