Watches & Jewellery
How does Agility Research help watch and jewellery brands win affluent consumers?
LuxeTalk™ interviews and ALBA™ affinity benchmarking against heritage and challenger houses reveal how collectors weigh craftsmanship, provenance and status. With category case studies from 3,000+ engagements across 38 markets, we help brands sharpen positioning and launches, converting insight into stronger collector loyalty and spend.
Effective marketing for luxury watches and jewellery demands comprehensive quantitative and qualitative insights into the target consumer segment. Consumer preferences and competitor landscapes shift rapidly—sometimes daily—as new entrants, technological advancements, and innovations drive this dynamic sector forward.
We equip our clients with the in-depth understanding needed to excel in the world’s leading luxury watch and jewellery markets. Through our TrendLens™ and Affluential™ Wealth Report programs, we provide cutting-edge knowledge of the latest trends, industry statistics, and analytics to keep them ahead in this ever-evolving industry.
How we guide you
- Evaluate the effectiveness of your brand’s story
- Provide a wealth of the latest market knowledge
- Guide your brand and product strategies
- Develop an effective launch campaign
Designing for the Future
Objective
Our client, a leading Swiss watch brand, sought to evaluate and optimize their new product line for key target markets in the US and Europe.
Approach
We conducted focus group discussions with diverse segments, including entry-level consumers, high-net-worth women, and VIP clients across the US, Germany, and Switzerland. The interactive setting allowed participants to share and build on each other’s evaluations, providing rich, layered insights into the product line.
Impact
Our personalized insights for watch and jewellery marketing provided clear, actionable strategies for refining the client’s collections. These recommendations helped attract both new and existing clients to the brand, guiding their design development and the direction of their next marketing campaign.
Understanding the
Southeast Asian Market
Objective
Recognizing the immense potential of the Southeast Asian (SEA) market for luxury brands, our client sought the latest knowledge, statistics, trends, and analytics to inform their market entry strategy.
Approach
Leveraging our TrendLens™ and Affluential™ Wealth Report programs, we tailored market research insights from over 1,500 millionaires and 4,000 affluent consumers. Our analysis provided a comprehensive perspective on watches and jewellery marketing in the region.
Impact
Our research enabled the client to localize their brand communication strategies effectively, driving maximum ROI and market share in the SEA luxury market.
Facing a business challenge? Schedule a confidential discussion with our consultants today.