Beauty & Skincare
How does Agility Research help beauty and skincare brands win affluent consumers?
LuxeTalk™ interviews, ALBA™ affinity benchmarking and MOTIV8 loyalty diagnostics show what keeps affluent consumers loyal to a regimen, or ready to switch. Backed by beauty-specific case studies from 3,000+ engagements across 38 markets, we help brands sharpen formulations, claims and CRM to grow repeat spend.
Crafting Personal and Unique Connections
The beauty and skincare markets are defined by the words personal and unique. Consumers choose to wear your products on their bodies, making authenticity and trust essential. Beyond staying relevant, innovative, and inspirational, brands must connect with potential buyers through compelling, authentic stories.
We guide cosmetic brands by identifying emerging trends in the global skincare market and applying those insights to your unique needs—from packaging design to storytelling. Ask yourself: How do we stay relevant? What sets us apart? What is our vision?
How we guide you
- Delve into your brand’s strength and reach
- Understand the motivations of your consumers
- Match your brand’s story to your consumers’ trends
- Develop a product offering that resonates
High-Net-Worth Consumer Journey
for a Luxury Skincare
Brand
Objective
Our client sought to optimize their marketing spend by acquiring and retaining buyers of high-end skincare and beauty products. This required an in-depth understanding of the lifestyles of high-net-worth female consumers and their beauty purchase journeys.
Approach
Through in-depth interviews with carefully selected high-net-worth female consumers, including members of luxury-brand VIP and VVIP programs, we uncovered detailed insights into their lifestyles and identified “hidden” touchpoints.
We analyzed the critical drivers of brand consideration, as well as the factors influencing consumer loyalty and word-of-mouth marketing.
Impact
Our findings revealed specialized strategies to influence high-end skincare buyers in their daily lives, enabling our client to craft a targeted and optimized marketing plan.
Additionally, we provided actionable recommendations on product development, brand positioning, and messaging tailored to the preferences and expectations of their affluent target audience.
Facing a business challenge? Schedule a confidential discussion with our consultants today.