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NEW PRODUCT BRAND AND CAMPAIGN TRACKING

HIGH-END LENS & GLASSES BRAND

Eyewear

Objectives:

Our client planned to release a new high-tech eyewear product in China and sought to track awareness and perceptions of its brand and advertising campaigns compared with key competitors.

Methodology:

In-depth quantitative survey
N=1400 sample size in 10 Tier 1 and 2 cities in China including n=200 booster sample of consumers who are aware of

Business Impact:

Helped client track effectiveness and impact of its advertising campaign on its brand image over time.

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