Eyewear
Luxury eyewear, from racer frame, prescription sunglasses, athletic eyewear and tinted frames, is making a renaissance in the fashion industry.
How we guide you
- Pinpoint and understand your target audiences
- Develop compelling product offerings
- Guide your marketing campaign
- Measure your brand performance
Case Study
New Product Brand and Campaign Tracking
(High-end Lens & Glasses Brand)
Objectives
Our client planned to release a new high-tech eyewear product in China and sought to track awareness and perceptions of its brand and advertising campaigns compared with key competitors.
Methodology
In-depth quantitative survey
N=1400 sample size in 10 Tier 1 and 2 cities in China including n=200 booster sample of consumers who are aware of our client’s brand
Business Impact
Helped client track effectiveness and impact of its advertising campaign on its brand image over time.
