The pandemic has strengthened consumers bond with their homes. Apart from being perceived as a safe place, consumers intend to dedicate time and effort to make their homes even more liveable.
New Ideas Testing for a Luxury Property Developer
Our client approached us to help them test some experimental new product ideas & concepts for a luxury residential community targeting high net worth property owners and investors.
We invited over 100 potential property owners and investors to participate in an online survey. With an anonymous approach, the participants were more open to sharing their thoughts and feedback on the proposed offers.
We provided several recommendations on improvements to the living amenities, luxury fittings, and entertainment facilities to better appeal to their target investors. These inputs helped our client refine their offers for the next phase of development.