The Agility
Suite
What is the Agility Suite and how does it work?
The Agility Suite is our end-to-end framework of proprietary methodologies, distilled from more than 3,000 client engagements into the Agility™ 8 Framework: INNOV8 for product and concept testing, COMMUNIC8 for brand messaging and advocacy, ID8 for ideation, ACCELER8 for fast market entry, ACTIV8 for point-of-sale and revenue optimisation, MOTIV8 for loyalty and CRM strategy, ASSOCI8 for brand-attribute association, and INTEGR8 for merging client data with our own. Brands can draw on a single methodology or combine several. Every engagement is backed by ALBA™, our Brand Affinity Index, and LuxeTalk™, our affluent consumer community – giving clients both quantitative rigour and qualitative depth to move from insight to decision.
Data-Driven Insights for Strategic Growth
At Agility Research & Strategy, we provide a suite of methodologies to support clients at every stage of their decision-making process. By combining quantitative precision with qualitative depth, we deliver insights that help luxury brands and premium businesses stay ahead.
Measuring Market Trends
Our consumer interviews, segmentation studies, and brand tracking help brands identify key trends, consumer preferences, and market dynamics. We use AI-driven analytics, mobile interviews, and social media listening to extract actionable insights, enabling brands to anticipate shifts and refine their strategies.
Uncovering Consumer Motivations
Through in-depth interviews, focus groups, and digital ethnography, we explore consumer behaviors and emotions. Our LuxeTalk™ platform gives access to exclusive insights from high-net-worth individuals, helping brands understand the luxury mindset.
Brand & Market Evaluation: Strengthening Competitive Edge
We conduct brand equity studies, competitive benchmarking, and sentiment analysis to assess market positioning and brand perception. Trend forecasting ensures brands stay ahead of industry shifts.
Customer Experience & Engagement: Enhancing Loyalty
With customer journey mapping, NPS analysis, and service quality assessments, we optimize brand touchpoints. Biometric testing and real-time feedback further refine engagement strategies.
Luxury & High-Net-Worth Research: Exclusive Consumer Insights
By leveraging LuxeTalk™ and proprietary high-net-worth community, we help brands tailor experiences and messaging for ultra-luxury consumers, ensuring relevance in the evolving luxury landscape.
ALBA™, THE AGILITY LUXURY BRAND AFFINITY INDEX
ALBA™ evaluates the emotional connections consumers have with a brand and its competitors, offering a clear view of a brand’s current position and future potential.
ALBA™ Features:
- Assesses brand strength and compares it against competitors.
- Evaluates alignment with key drivers and trends.
- Identifies weaknesses and provides actionable insights.
ALBA™ quantifies brand affinity through four critical facets: strength, stature, proof, and prominence. Using 15 perception-based and four performance-based factors, ALBA™ delivers an accurate score benchmarked against over 100 luxury brands, enabling brands to refine strategies and regain competitive advantages.
THE AGILITY™ 8 FRAMEWORK
The Agility™ 8 Framework is a comprehensive suite of solutions developed through 3,000+ client engagements.. Designed to help brands win, it offers targeted approaches for every stage of brand strategy and execution:
INNOV8
Product development, concept testing, proof of concept before going to market. A range of approaches to test and guide the product or service being developed.
COMMUNIC8
Designed around ensuring the best practices in communicating a brand and its messaging to its stakeholders. This includes customer advocacy solutions and helping brands stay informed and in touch with the voice of their consumers.
ID8
Our approach to help brands in their ideation process around specific products and service offerings through various methodologies.
ACCELER8
Getting to market fast, with quick data and insights to help the brand launch its product in certain markets at speed and with precise consumer feedback along the way to tweak the offering.
Agility Research & Strategy is a world-leading global consulting firm specializing in affluent, high-net-worth and ultra-high-net-worth consumers. We strive to empower brands to drive growth through affluent and high-net-worth consumers.
ACTIV8
Activating the brand, getting returns at point of sale and helping to gain traction through revenue optimization strategies. We help determine which brands offer synergistic opportunity and assist in the shortlisting and connection process.
MOTIV8
We work with brands to build loyalty with their current customer base / CRM-related strategies using specific approaches to look at rewards programmes and evaluate experience offerings to help retain and gain future repeat spend.
ASSOCI8
Applying a lens to understand how consumers associate brands with attributes that are relevant to motivate purchase – such as sustainability, appeal, credibility, service.
INTEGR8
Solutions for data mining of client’s existing data from various sources and integrating with our own datasets and consumer knowledge expertise to come up with a holistic market and consumer landscape that can help in short to medium term strategy planning.
What is the Agility™ 8 Framework?
Our suite of eight methodologies – INNOV8, COMMUNIC8, ID8, ACCELER8, ACTIV8, MOTIV8, ASSOCI8 and INTEGR8 – each built for a different stage of a brand’s growth, from product development through to loyalty and data integration.
Fashion, watches, wines, cars - which sectors are actually Agility's expertise?
We specialise in eight core luxury verticals: fashion, retail, watches & jewellery, beauty & skincare, wine & spirits, automotive, travel & hospitality and financial services, plus we cover adjacent categories like real estate, wellness, healthcare and eyewear through client case work.
How does the ALBA™ index decide which brands are winning on affinity?
It combines 15 perception-based and four performance-based factors, covering a brand’s strength, stature, proof and prominence, all benchmarked against more than 100 luxury brands.
Why LuxeTalk™ instead of a typical consumer panel?
LuxeTalk™ gives direct, ongoing access to genuinely affluent, HNW and UHNW consumers across 27 markets, rather than a general population panel where truly wealthy respondents are the exception.
How far does Agility's reach actually go?
38 markets, with consultants and offices in Singapore, Shanghai, Hong Kong, Manila, Dubai, London, Tokyo, Paris, New York and Delhi.
Which brands has Agility already helped move the needle for?
Leading luxury and premium names including LVMH, Cartier, BMW, Diageo, Richemont, Kering and Shiseido, across more than 3,000 engagements.
Is AFFLUENTIAL a different company, or part of Agility?
AFFLUENTIAL is our sister data and analytics company, powered by our proprietary Digital Insights Engine and Data Vault™ architecture, giving brands ongoing access to affluent consumer data alongside our consulting work.
Behind the scenes, how does Agility actually collect its data?
LuxeTalk™ interviews and segmentation studies, AI-enhanced analytics and social listening, digital ethnography and focus groups, plus integration with a client’s own first-party data via our INTEGR8 methodology.