Luxury brands

19 Feb, 26

Collaborations, the new norm of luxury: the rise of cross-sector partnerships

Collaborations have become one of the most powerful levers for luxury brands to stay relevant and maintain a strong emotional connection with their affluent clientele. In today’s market, legacy alone is no longer enough: what matters now is the ability to create distinctive, authentic, and culturally resonant experiences. Over the past decade, collaborations have evolved […]
Read more
23 Oct, 24

How Can Luxury Brands Lure the Ultra-high-net-worth Consumers?

MILAN — Luxury’s skyrocketing prices may have left aspirational consumers with window shopping as their sole comfort, but high- and ultra-high-net-worth individuals don’t seem to be skimping on their shopping sprees, undaunted by the dampened macroeconomic landscape. Over the past 12 months, Europe, as well as Japan, has been swarming with UHNWIs eager to splurge on luxury products and, most importantly, […]
Read more