Cultural spaces that luxury brands have failed to appropriate
Luxury brands are no longer competing only in stores, hotels, or private clubs. Increasingly, they are competing inside cultural spaces. New insights from Agility Research & Strategy’s AFFLUENTIAL TrendLens™ 2026 show that HNW and UHNW consumers are spending more time in environments such as museums, galleries, concert halls, Fashion Weeks, and art fairs. In China, […]











