04
May, 26
Is luxury courting China’s VICs the right way?
As aspirational shoppers pull back, brands are doubling down on their wealthiest clients. But in China, exclusivity can quickly turn into pressure. As aspirational shoppers pull back, brands are doubling down on their wealthiest clients. But in China, exclusivity can quickly curdle into pressure. Image: Xiaohongshu A Jiangxi-based Xiaohongshu user posting under the handle @don’taskwhoamI recently shared […]
