Month: December 2023

Spirit Connoisseurship: A Guide for Understanding Premium Spirits Drinkers

High-net-worth wine and spirits enthusiasts possess a distinctive mindset driven by discernment, connoisseurship, and the constant pursuit of top-notch sipping experiences. As a professional or marketing manager targeting this demographic, you need a thorough understanding and alignment with their values. To achieve marketing success, you need to cater to their distinct, personalized, and multi-sensorial tasting […]
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