Silver vs. next gen: who’s really shaping the future of luxury?
On one side stands the Silver Generation: affluent, loyal, and still the foundation of global luxury sales. On the other hand, we have Millennials and Gen Z, digital natives with high standards and rapidly changing preferences. Agility Research & Strategy’s latest AFFLUENTIAL™ TrendLens and WealthLens research, conducted with 6,043 affluent and HNW consumers across the US, Europe, and […]