Luxury Daily: Agility’s Luxury Brand Affinity ranking (ALBA) says Gucci, Dior top brands in the US

Italian fashion house Gucci and French fashion label Christian Dior are among the top luxury fashion and beauty brands in the United States, according to new data from Agility Research & Strategy.

Agility’s Luxury Brand Affinity ranking (ALBA) tracks the performance of more than 80 brands using key performance and perception metrics, including prominence, proof, strength and stature. A sample of 500 affluent and high-net-worth U.S consumers was surveyed to conduct the research.

Top brands
In the fashion category, Agility’s top five brands are Gucci, Calvin Klein, Dior, Chanel and Giorgio Armani. Rounding out the top 10 are Louis Vuitton, Prada, Ralph Lauren and Coach.

Gucci also ranked second on January’s Lyst Index of fashion’s hottest brands, as it continues to engage in meaningful, entertaining projects.

In the beauty category, Agility’s top five brands are Gucci, Dior, Chanel, Lancôme and Marc Jacobs. Rounding out the top 10 Estée Lauder, Fresh, Shiseido, Makeup Forever and Guerlain.

In the watches and jewelry sector, Agility’s top five brands are Rolex, Tiffany & Co., Chanel, Omega and Cartier. Hermès, Bulgari, Harry Winston, Breitling and Montblanc are also in the top 10.

These rankings are based on 19 perception and performance metrics: visibility; salience; quality/value; consumer centricity; service perception; reputation; projection/identity; equity; sustainability; admiration; social responsibility; values; trust; recommendation; desirability; influence; experience; purchase; gifting.

Agility suggests the U.S. has become a critical market for luxury brands following the ease of pandemic-related restrictions.

According to Agility, French fashion house Chanel is the top luxury brand among affluent and high-net-worth Chinese consumers, followed by Hermès and Dior.

Source – Courtesy of Luxury Daily: full article here