Sustainability and affluent consumer perceptions: let’s cut the hype !
Although sustainability as a concept incorporates multiple facets, it predominantly translates into concerns about environment and more specifically climate change, according to our latest TrendLens™ 2022 study of global affluent consumers. The pandemic has accelerated (and increased) awareness of purpose driven consumption, as can be noted from the attitude and adoption of sustainable lifestyles of affluent and HNW […]