12
Oct, 26
06
Oct, 26
The heirloom economy: luxury buyers who plan to pass pieces on are also more likely to resell
Four in five affluent and high net worth respondents across nine markets say they consciously buy certain luxury items with the intention of passing them on one day. The same buyers are more likely than other respondents to have sold a luxury item through resale in the past year, so the next owner of an […]
22
Sep, 26
Why do luxury’s closest clients have the hardest experiences?
Four in five affluent and high net worth respondents across nine markets have an ongoing relationship with a named sales associate, and almost all of them put it near the top of the scale for importance to what they buy. Those are also the clients most likely to say their last interaction with the brand […]
15
Sep, 26
China sets the toughest prestige test for Asian luxury brands
Across 5,800 affluent and high net worth respondents in nine markets, 75% expect Asian luxury brands to match international luxury brands in prestige. Agreement reaches 90% in Japan but falls to 62% in China, even as interest in local and regional luxury brands rises across every market studied. In Agility Research & Strategy’s Wave 1 […]
08
Sep, 26
Why quiet luxury is a Japan strategy and not a European one
Agility Research & Strategy | September 8, 2026 There is a version of this map in most regional offices. Nine markets across a wall, each pinned to a spot on a line running from discreet to conspicuous, with the autumn allocation hanging off it: which markets take the quiet line and which take the logo-forward […]
26
Aug, 26
Agility – Key insights from the Walpole APAC Forum 2026
Photo Courtesy of Walpole / Photography by Philipp Ammon Globally, Asia-Pacific represents around 35% of the personal luxury good market, and from a British luxury perspective, the region accounts for 22% of our exports – meaning collectively it’s on par with our luxury exports the US (our biggest market). It is a region of extraordinary scale and […]
18
Aug, 26
India’s Luxury Shoppers Already Know What They Want — Before Any Brand Says a Word
Priya is 38 and lives in New Delhi. On a Thursday evening she decides to replace a coat she has worn for four winters, and the search starts on her phone rather than in a mall. She types the category, and the first screen returns a retailer listing, a marketplace page, and an AI-written summary […]
11
Aug, 26
Japanese luxury buyers are still spending. They’re just harder to convince.
A majority of Japanese luxury buyers hold four apparently incompatible positions at once. They are spending more than they did last year while believing the brands they buy have raised prices without improving anything. The same buyers stay loyal to an associate they know by name and choose objects they expect a grandchild to wear. […]
09
Jul, 26
Formula One is most-wanted sport event on calendar for affluent consumers globally
Image credit: Formula One Among affluent consumers globally, Formula One is now the most wanted sport event on the calendar. Sixteen percent of affluent consumers globally placed a Formula One Grand Prix in their top three desired events – the highest figure of any individual sport tested, ahead of UEFA Champions League football at 15 […]
09
Jul, 26
Agility Research and Strategy at the Walpole APAC Forum 2026.
It was a pleasure presenting our latest insights on the High-Net-Worth consumer landscape at the Walpole APAC Forum 2026, in front of an audience of luxury leaders. The data presented by Agility’s Data Director, Davin Reid-Montanaro, was very well received, and highlighted that APAC is not a single market, but eight distinct luxury economies where […]