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Nov, 24
Changing luxury markets: How Gen Z is redefining affluence
As the luxury market evolves, a new generation of consumers is reshaping its landscape. Generation Z (Gen Z), those born between 1997 and 2012, is emerging as a significant force in high-net-worth consumption. This demographic shift is not merely about increased spending; it involves a fundamental transformation in how luxury is perceived and experienced. Luca […]