News

29 Oct, 26

By agility-research
Consulting, News

Why quiet luxury is a Japan strategy and not a European one

There is a version of this map in most regional offices. Nine markets across a wall, each pinned to a spot on a line running from discreet to conspicuous, with the autumn allocation hanging off it: which markets take the quiet line and which take the logo-forward one. Japan and France sit together at the […]

28 Oct, 26

By agility-research
Consulting, News

Luxury’s largest buyer group wants to know where things come from. Status ranks fourth

A quarter of affluent and high net worth consumers across nine markets buy luxury primarily on ethics, sustainability and authenticity of origin, the largest single group and about twice the share driven by status. The proof they want is a document they can check. The single most common reason wealthy consumers give for buying luxury […]

27 Oct, 26

By agility-research
Consulting, News

Luxury buyers criticize price rises, but value their chosen brands

Across nine markets, 65% of affluent and high net worth respondents say too many luxury brands have raised prices without improving quality. Most buyers nevertheless rate their chosen brand as good value, while some consumers report shifting spending to lower-priced premium alternatives. Across nine markets in TrendLens Wave 1 2026, 65% of affluent and high […]

27 Oct, 26

By agility-research
Consulting, News

The heirloom economy: luxury buyers who plan to pass pieces on are also more likely to resell

Four in five affluent and high net worth respondents across nine markets say they consciously buy certain luxury items with the intention of passing them on one day. The same buyers are more likely than other respondents to have sold a luxury item through resale in the past year, so the next owner of an […]

20 Oct, 26

By agility-research
Consulting, News

Wellness tops nearly every wealthy buyer’s priorities. No product category owns it

More than four in five affluent and high net worth consumers across nine markets call wellness spending a high or top priority, led by Thailand and Japan. Their interest spreads almost evenly across ten wellness areas, which leaves no single product, retreat or service owning the territory. Wellness clears a bar few luxury priorities reach. […]

18 Aug, 26

By agility-research
Consulting, News

India’s Luxury Shoppers Already Know What They Want — Before Any Brand Says a Word

Priya is 38 and lives in New Delhi. On a Thursday evening she decides to replace a coat she has worn for four winters, and the search starts on her phone rather than in a mall. She types the category, and the first screen returns a retailer listing, a marketplace page, and an AI-written summary […]

11 Aug, 26

By agility-research
Consulting, News

Japanese luxury buyers are still spending. They’re just harder to convince.

A majority of Japanese luxury buyers hold four apparently incompatible positions at once. They are spending more than they did last year while believing the brands they buy have raised prices without improving anything. The same buyers stay loyal to an associate they know by name and choose objects they expect a grandchild to wear. […]

09 Jul, 26

By agility-research
Consulting, News

Formula One is most-wanted sport event on calendar for affluent consumers globally

Image credit: Formula One Among affluent consumers globally, Formula One is now the most wanted sport event on the calendar. Sixteen percent of affluent consumers globally placed a Formula One Grand Prix in their top three desired events – the highest figure of any individual sport tested, ahead of UEFA Champions League football at 15 […]

09 Jul, 26

By agility-research
Consulting, News

Agility Research and Strategy at the Walpole APAC Forum 2026.

It was a pleasure presenting our latest insights on the High-Net-Worth consumer landscape at the Walpole APAC Forum 2026, in front of an audience of luxury leaders. The data presented by Agility’s Data Director, Davin Reid-Montanaro, was very well received, and highlighted that APAC is not a single market, but eight distinct luxury economies where […]

26 Jun, 26

By agility-research
Consulting, News

Why Luxury Brands Are Grappling With the Price-value Equation

Experts recommend a return to the fundamentals of luxury — genuine craftsmanship, authenticity, quality and durability. Perhaps the thorniest of challenges for luxury brands in an already tough market is restoring a clearer sense of value for money after rampant price hikes and some lapses in quality left many consumers frustrated — or worse, industry experts say. “The remedy […]

Why quiet luxury is a Japan strategy and not a European one

Luxury’s largest buyer group wants to know where things come from. Status ranks fourth

Luxury buyers criticize price rises, but value their chosen brands

The heirloom economy: luxury buyers who plan to pass pieces on are also more likely to resell

Wellness tops nearly every wealthy buyer’s priorities. No product category owns it

India’s Luxury Shoppers Already Know What They Want — Before Any Brand Says a Word

Japanese luxury buyers are still spending. They’re just harder to convince.

Formula One is most-wanted sport event on calendar for affluent consumers globally

Agility Research and Strategy at the Walpole APAC Forum 2026.

Why Luxury Brands Are Grappling With the Price-value Equation

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Why quiet luxury is a Japan strategy and not a European one

Luxury’s largest buyer group wants to know where things come from. Status ranks fourth

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CLIENT CASE STUDIES & VERTICALS

Automotive

Food and Beverage

Wellness

Healthcare

Wine and Spirits

Financial Services

Real Estate

Luxury Retail

Beauty and skincare

Eyewear

Watches and Jewellery

Travel and Hospitality

Feel the Pulse of the Affluent Consumer

Links

News

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