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Australians Buy Luxury to Keep, Not to Pass On

By Agility Research & Strategy   ·   1 September 2026 Australian respondents sit eleven points below the nine-market level on buying luxury with the intention of passing it on, and exactly level on paying more for something built to outlast them. The distance between those two findings is where the Australia proposition is being written wrong. […]
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Why Luxury Brands Are Grappling With the Price-value Equation

Experts recommend a return to the fundamentals of luxury — genuine craftsmanship, authenticity, quality and durability. Perhaps the thorniest of challenges for luxury brands in an already tough market is restoring a clearer sense of value for money after rampant price hikes and some lapses in quality left many consumers frustrated — or worse, industry experts say. “The remedy […]
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Is luxury courting China’s VICs the right way?

As aspirational shoppers pull back, brands are doubling down on their wealthiest clients. But in China, exclusivity can quickly turn into pressure. As aspirational shoppers pull back, brands are doubling down on their wealthiest clients. But in China, exclusivity can quickly curdle into pressure. Image: Xiaohongshu A Jiangxi-based Xiaohongshu user posting under the handle @don’taskwhoamI recently shared […]
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