FEATURED Commentary on the latest Iphone

Amrita Banta, managing director of Agility Research and Strategy

Just this week, Apple unveiled its line-up of new products for the coming year, with the announcement of three new iPhone models, the iPhone 11, a new Apple watch, a new iPad and updates on their streaming services and Apple Arcade.

Every Apple event draws a crowd of tech enthusiasts, Apple fans, doubters and even tech agnostics like me.

But at each event, I ask myself if Apple is still the aspirational brand it used to be, or if it has become one of the many tech gadget companies which come and go.

Click here to read the full article Commentary: With Iphone 11, Apple is playing catch-up

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