IDENTIFYING PREMIUM ALCOHOL CONSUMPTION TRENDS IN
S.E. ASIA FOR A GLOBAL TOP 3 SPIRITS COMPANY
Better allocation of media marketing dollars that resulted in a clear ROI
Objective:
Our client aimed to understand the Asian consumers in order to develop and sponsor in-market brand strategies and plans.
Approach:
We launched large-scale quantitative online surveys in key markets to identify whisky consumption trends and behaviours.
Impact:
Better allocation of media marketing dollars that resulted in a clear ROI by targeting the right segments for the brand.
