Objective
As the liquor industry from Asia looks to differentiate and expand their businesses, our client needed to find out what it takes to succeed at an International level, engaging us to conduct a thorough liquor industry market research. Our client aimed to understand the Asian consumers to develop and sponsor in-market brand strategies and plans.
Approach
We analyzed the premium alcohol and wines & spirits beverages market through unique alcohol market research, defining its size, volume, type, packaging, and distribution channel. We launched large-scale quantitative online surveys in key markets to identify different alcohol consumption trends and behaviours such as whiskey, wine, beer, and others.
Impact
We were able to advise our client on how to better allocate media marketing dollars to drive ROI, by targeting the right segments for the brand. We suggested our client the right whisky, beer or wine marketing strategy based on our study, research and survey. The report was customised to include price trend analysis of target brands, having market insights of other countries, refurbished market and product base analysis.