STAKEHOLDER ENGAGEMENT EVALUATION

FOR A LEADING ASIAN HEALTHCARE PROVIDER

Increase in top line growth through better ROI on marketing spends

Objective:

Our client wanted to evaluate how their engagement activities with different stakeholders at various channels impacted brand equity and perception.

Approach:

We conducted a holistic brand health evaluation survey among key stakeholder groups to understand reach and impact of communications/media activities.

Impact:

An increase in top line growth through better ROI on marketing spends across platforms, as well as an increase in brand exposure on new media identified in the research.

Malcare WordPress Security