STAKEHOLDER ENGAGEMENT EVALUATION

FOR A LEADING ASIAN HEALTHCARE PROVIDER

Increase in top line growth through better ROI on marketing spends

Objective:

Our client wanted to evaluate how their engagement activities with different stakeholders at various channels impacted brand equity and perception.

Approach:

We conducted a holistic brand health evaluation survey among key stakeholder groups to understand reach and impact of communications/media activities.

Impact:

An increase in top line growth through better ROI on marketing spends across platforms, as well as an increase in brand exposure on new media identified in the research.