STAKEHOLDER ENGAGEMENT EVALUATION
FOR A LEADING ASIAN HEALTHCARE PROVIDER
Increase in top line growth through better ROI on marketing spends
Objective:
Our client wanted to evaluate how their engagement activities with different stakeholders at various channels impacted brand equity and perception.
Approach:
We conducted a holistic brand health evaluation survey among key stakeholder groups to understand reach and impact of communications/media activities.
Impact:
An increase in top line growth through better ROI on marketing spends across platforms, as well as an increase in brand exposure on new media identified in the research.
