For our final article in the Summer Festival fashion week we look at the online shopper from Asia who values quality, exclusivity and uniqueness when buying luxury. They research online, and are also looking for a brand experience. The competitiveness of the online retail landscape means that online luxury retailers need to address these key consumer concerns and consider these as fundamental requirements to fulfill.
Agility Research & Strategy’s Syndicated Study, Affluent Insights 2014 looks at the purchasing trends and habits of affluent Asian consumers.
Affluent Consumer Journey – A week in the life of the Chinese Consumer
According to Affluential, China’s young consumers pay attention to select information channels for their favourite shopping categories, and when researching their top travel shopping locations, purchases, and lodging choices.
Hot favourites of Chinese E-Commerce Shoppers
Chinese e-commerce shoppers love their globally renowned branded goods, with brand ownership at a high for big names. Brands that do not make the list may choose to evaluate and fine tune marketing efforts based on the successes of favoured brands.
More hot favourites of Chinese E-Commerce Shoppers
Chinese e-commerce shoppers love their globally renowned branded goods, but prefer their top five financial services to be all local. Brands that do not make the list may choose to evaluate and fine tune marketing efforts based on the successes of favoured brands.
Asos.com or Paris for Asian E-Commerce Shoppers?
Asian online shoppers who buy luxury do not restrict themselves to one channel. They embrace online shopping and patronize brick & mortar brands in various countries. They may research on the web, or treat shops as showcases. Brands should consider implementing a mixed -model strategy and treat virtual and real stores as complementary options. Brands can facilitate the shopping experience by allowing online purchases to be picked up, exchanged or returned in physical stores.
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