Agility Research & Strategy is a World Class Consulting and Research firm with a core focus on Luxury and Affluent consumers for Premium Brands. Our team of experts are committed in helping our clients gain insights from Affluent consumers around the World. We have invested heavily in our Agility Affluent Suite™ aimed at understanding the Affluent consumers’ path to purchase. At the same time, our solutions seek to uncover potential levers that can shift the choice towards our client’s brands.

In addition we leverage on the expertise of our group company AFFLUENTIAL™, a Global consumer intelligence and data portal on the Affluent consumer

Our Research Features in Global Media


Latest Insights



It is no secret that Singaporeans enjoy pampering themselves. From vacations to the Maldives or Europe, fine dining at Marina Bay Celebrity restaurants, to shopping at Ion for Louis Vuitton’s latest bags, Singapore’s affluent know how to spend on the finer things in life. This being one of the many reasons luxury brands thrive in Singapore.


Global Top 10 city Luxury Poll 2015 Results

Insights on what the top Affluent spenders in key cities are expected to purchase, how they are expected to make their purchases and how the preferences differ from city to city


Tourism expo opens

The hall under the great dome of the former Soviet Union-styled Shanghai Exhibition Center was decorated with a sense of luxury on Monday. The scene was set for the International Luxury Travel Market Asia, where hundreds of international suppliers of luxury travel experiences met to tap into the opportunities that China, the world's fastest growing and biggest market in the niche, has to offer.


China Daily – Young dominate tour market

The increasingly wealthy consumers of luxurious experiences who dominate Asian markets such as China are the “super lucrative segment” of the middle class now and in years to come, an industry report indicates. Dubbed “Generation AAA” – referring to aspirational, ambitious and affluent – such customers aged between 18 and 34 have both the financial power and the “attitudinal and behavioral propensity” to travel and spend on luxury, said Amrita Banta, managing director of Agility Research and Strategy, which released the report in Shanghai on Tuesday, as part of International Luxury Travel Market Asia 2015.


Agility Research Introduces Affluent Luxury Consumer Segmentation

Agility Research has identified four key areas of the affluent consumer market, a segment it said was now occupying the top 25% income levels of key markets around the world. Titled “Affluent Luxury Consumer Segmentation”, the research shows affluent consumers are a growing class who can not be ignored by marketers. “Given their purchasing power and market influence, they cannot be ignored by the marketers” said report said. The four key profiles are the Exclusivity Seeker, Indulgent Traveler, Virtual Shopper, Luxury Bargain Hunter. Here’s how brands can identify them.

Tourists backpack on a pier in Norwagian fjords

What you need to know about the affluent Asian traveller

The affluent Asian Traveller presents significant potential for brands wishing to participate in the real sustainable surge in Asian luxury and premium travel. To uncover their travel patterns and behaviour, Agility Research & Strategy conducted a survey in six fast-growth Asian markets – China, Hong Kong, India, Indonesia, Malaysia, and Singapore. A total of 1003 respondents participated in the online-administered research initiative in the second quarter of 2013.


Why Chinese luxury consumption continues to surge

A study by research and consulting company Agility Research & Strategy shows Chinese luxury consumption continues to be a highly lucrative market segment, representing business for brands all over the globe. The study shows that all Chinese E-commerce shoppers are having some form of investment apart from real estate, and 51% having investments worth at least US$ 300,000. The top investment is fixed deposits:


Alcohol and tobacco top duty free purchases

Alcohol & Tobacco, cosmetics and confectionery emerged as the top categories in duty-free purchases in a recent study done by Agility Research & Strategy. Tapping into the duty-free purchasing patterns of the affluent consumers in Indonesia, Affluential, Agility’s DIY survey platform for affluent consumers, released the top categories that consumers tend to buy from duty-free. Alcohol & Tobacco, cosmetics and confectionary emerged as the top categories in duty-free purchases. It also observed heavy favourability for promotions in gadgets. To start your own survey, click here:

Select Clients