Agility Research & Strategy is a World Class Consulting and Research firm with a core focus on Luxury and Affluent consumers for Premium Brands. Our team of experts are committed in helping our clients gain insights from Affluent consumers around the World. We have invested heavily in our Agility Affluent Suite™ aimed at understanding the Affluent consumers’ path to purchase. At the same time, our solutions seek to uncover potential levers that can shift the choice towards our client’s brands.

In addition we leverage on the expertise of our group company AFFLUENTIAL™, a Global consumer intelligence and data portal on the Affluent consumer

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Reuters Feature: The Changing Travel Habits of China’s Golden Week Tourists

  When Ines Chou was planning her “Golden Week” holiday, it was Britain’s history and heritage rather than its high street shops that lured her to the country. Chou was among a record six million Chinese expected to have traveled overseas for the holiday, which ends on Saturday, and offers insights into the changing travel


Jing Daily Feature: The Maldives and Paris Top Destination List for Chinese Millennial Travelers

Jessica Rapp @jrapppp September 26, 2016 The Maldives came out on top when Agility Research and Strategy asked Chinese millennial travelers where they were headed in the next year. (Photo by Selda Eigler on Flickr. ) Holiday travel preferences are changing for the 130 million Chinese travelers expected to make a trip abroad by the end


Warc Feature: Social media crucial for SE Asia luxury

21 September 2016 ASIA: Luxury marketing is increasingly about experiencing the brand as a way of building awareness and loyalty, and with Southeast Asian consumers among the heaviest users of social media, a digital experience is becoming a requirement for upmarket brands in the region. According to Amrita Banta, managing director of luxury market research


SEA GLOBE feature: Inside the minds of Southeast Asia’s luxury marketing gurus

By: Logan Connor – POSTED ON: September 15, 2016 Glossy magazine advertisements were once the luxury industry’s marketing weapon of choice. But now the challenge is to capture hearts and minds using immersive brand experiences Land Rover’s drive-away billboard caused a splash in the Philippines “Test drive this billboard” In Manila’s financial district last year, a


CNBC Featured: Decoding affluent Asian millennial travelers

Anthony Kwan | Bloomberg | Getty Images Tourists take photographs with their smartphones on the waterfront in the Tsim Sha Tsui district in Hong Kong. For Asia’s well-heeled millennial travelers, new experiences are far more appealing than the comfort of organized tours. “You have to have a lot to excite them,” Amrita Banta, managing director


Full steam ahead for Asian cruise industry as China demand soars

SINGAPORE: A brand-new billion dollar ship that has duty-free luxury shopping and 5-star dining and entertainment – a priority for its key clientele – now calls Tianjin, China home, and is Royal Caribbean’s sixth ship sailing from the mainland. According to Royal Caribbean, Ovation of the Seas was built with the China market in mind.


Study: China’s Luxury Travelers Value Experience Over Shopping

When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans. This is the finding of affluent-focused, Asia-based intelligence firm Agility’s latest 2016 “Affluent Insights Chinese Luxury Travel Report,” which uncovers key insights on the trends and


Developing Countries, Emerging Luxury Markets

With an increase in GDP comes an increase in the population of affluent consumers who are becoming more confident of the disposable income they will have to spend on purchasing goods and attaining one of a kind experiences. This translates into new opportunities and new markets for brands to explore. From a recent research by


Rising Asian demand for luxury experiences offers retail opportunities

ASIA. There is a growing demand among affluent Asians for luxury travel experiences and luxury purchases during travel, according to a new report from Agility Research & Strategy. Travel experiences are among the top three future purchases for affluent Asians, along with hotel accommodation and air tickets, the company said. Almost 80% of affluent Chinese


Asian consumers’ preferred travel destinations reveal retail expansion opportunities

Nearly 80 percent of affluent Asian consumers plan to increase spending on travel, according to a new report from Agility Monitor. While it is no big secret that spending and travel are on the rise in China and elsewhere in Asia, consumers nonetheless plan to stay regional, with Hong Kong, Tokyo and Osaka, Japan being


From material to experiential

The luxury travel market in China is booming today, thanks in part to the growing desires of affluent Chinese to not just own the most expensive products, but to savor unique experiences around the world The 410-square-meter presidential suite on the 51st floor of the Ritz-Carlton Hotel in Pudong might have housed some of the


ILTM Asia 2016 to define the Asian luxury traveller of the future

he 10th edition of ILTM Asia opened yesterday with the powerful message that affluent travellers from across Asia are set to significantly increase their overseas leisure travel during the next year. A dedicated seminar by Amrita Banta of Agility Research revealed the findings of their new survey ‘The Future of the Asian Luxury Traveller”. The



It is no secret that Singaporeans enjoy pampering themselves. From vacations to the Maldives or Europe, fine dining at Marina Bay Celebrity restaurants, to shopping at Ion for Louis Vuitton’s latest bags, Singapore’s affluent know how to spend on the finer things in life. This being one of the many reasons luxury brands thrive in Singapore.


Global Top 10 city Luxury Poll 2015 Results

Insights on what the top Affluent spenders in key cities are expected to purchase, how they are expected to make their purchases and how the preferences differ from city to city


Tourism expo opens

The hall under the great dome of the former Soviet Union-styled Shanghai Exhibition Center was decorated with a sense of luxury on Monday. The scene was set for the International Luxury Travel Market Asia, where hundreds of international suppliers of luxury travel experiences met to tap into the opportunities that China, the world's fastest growing and biggest market in the niche, has to offer.


China Daily – Young dominate tour market

The increasingly wealthy consumers of luxurious experiences who dominate Asian markets such as China are the “super lucrative segment” of the middle class now and in years to come, an industry report indicates. Dubbed “Generation AAA” – referring to aspirational, ambitious and affluent – such customers aged between 18 and 34 have both the financial power and the “attitudinal and behavioral propensity” to travel and spend on luxury, said Amrita Banta, managing director of Agility Research and Strategy, which released the report in Shanghai on Tuesday, as part of International Luxury Travel Market Asia 2015.


Agility Research Introduces Affluent Luxury Consumer Segmentation

Agility Research has identified four key areas of the affluent consumer market, a segment it said was now occupying the top 25% income levels of key markets around the world. Titled “Affluent Luxury Consumer Segmentation”, the research shows affluent consumers are a growing class who can not be ignored by marketers. “Given their purchasing power and market influence, they cannot be ignored by the marketers” said report said. The four key profiles are the Exclusivity Seeker, Indulgent Traveler, Virtual Shopper, Luxury Bargain Hunter. Here’s how brands can identify them.

Tourists backpack on a pier in Norwagian fjords

What you need to know about the affluent Asian traveller

The affluent Asian Traveller presents significant potential for brands wishing to participate in the real sustainable surge in Asian luxury and premium travel. To uncover their travel patterns and behaviour, Agility Research & Strategy conducted a survey in six fast-growth Asian markets – China, Hong Kong, India, Indonesia, Malaysia, and Singapore. A total of 1003 respondents participated in the online-administered research initiative in the second quarter of 2013.


Why Chinese luxury consumption continues to surge

A study by research and consulting company Agility Research & Strategy shows Chinese luxury consumption continues to be a highly lucrative market segment, representing business for brands all over the globe. The study shows that all Chinese E-commerce shoppers are having some form of investment apart from real estate, and 51% having investments worth at least US$ 300,000. The top investment is fixed deposits:


Alcohol and tobacco top duty free purchases

Alcohol & Tobacco, cosmetics and confectionery emerged as the top categories in duty-free purchases in a recent study done by Agility Research & Strategy. Tapping into the duty-free purchasing patterns of the affluent consumers in Indonesia, Affluential, Agility’s DIY survey platform for affluent consumers, released the top categories that consumers tend to buy from duty-free. Alcohol & Tobacco, cosmetics and confectionary emerged as the top categories in duty-free purchases. It also observed heavy favourability for promotions in gadgets. To start your own survey, click here: