Luxury Retail
Success in luxury retail requires a 360-degree approach to growth. It’s about balancing two essential elements: offering innovative products that embody your brand’s vision and understanding the ever-evolving preferences of your consumers.
Successful retail brands connect with customers by fulfilling their desires for immersion and meaningful engagement. Whether through brick-and-mortar stores or online platforms, the experience must leave a lasting impression that resonates wherever they go.
At Agility Research, we help luxury retail brands grow by identifying key consumer trends and uncovering opportunities. Our market research is customized to address your brand’s unique challenges. Ask yourself: What does our target audience want today? Are we proving our relevance? How will emerging trends shape the future?
How we guide you
- Develop the strengths of your brand’s story
- Gather market research insights relevant to your goals
- Guide your marketing campaign
- Improve point of sale conversions
Increasing Share of Wallet with
Affluent Consumers
Objective
Our client aimed to gain an in-depth understanding of the key touchpoints influencing Chinese luxury consumers throughout the transaction journey—from inspiration and research to purchase and post-transaction.
Approach
We implemented a technology-driven methodology, including a 7-day WeChat diary to track daily social media behaviors of the target market. This approach focused on identifying ‘inspiration touchpoints,’ both online and in-store, utilizing innovative solutions such as eye-tracking devices to capture insights.
Impact
By fostering a digital ecosystem that supported effective sales strategies at critical points of conversion, our client achieved significant increases in customer engagement and top-line revenue growth.
Re-envisioning a Flagship
Store Launch
Objective
Our client, a leading global duty-free and travel retailer, sought to understand travel shopping trends in one of Europe’s most iconic art cities. As part of their flagship store launch and brand expansion, they needed insights into the destination’s travel patterns, tourist preferences, and their likelihood of purchasing luxury products.
Approach
Leveraging our specialized database of market research insights on affluent consumers, we developed actionable solutions to boost footfall and conversion rates. Our approach included tailored strategies applied to all the luxury brands carried by the client, ensuring relevance and effectiveness.
Impact
The client successfully re-envisioned their launch strategy by:
1.Optimizing media spend.
2.Implementing country-specific marketing campaigns for multiple locations.
3.Ensuring sales staff fluency in relevant languages.
4.Establishing partnerships with key travel carriers.
As a result, they achieved increased footfall and a higher sales conversion rate, meeting their expansion and revenue goals.
Facing a business challenge? Schedule a confidential discussion with our consultants today.
