The Agility
Suite

Data-Driven Insights for Strategic Growth

At Agility Research & Strategy, we provide a suite of methodologies to support clients at every stage of their decision-making process. By combining quantitative precision with qualitative depth, we deliver insights that help luxury brands and premium businesses stay ahead.

Measuring Market Trends

Our surveys, segmentation studies, and brand tracking help brands identify key trends, consumer preferences, and market dynamics. We use AI-driven analytics, mobile surveys, and social media listening to extract actionable insights, enabling brands to anticipate shifts and refine their strategies.

Uncovering Consumer Motivations

Through in-depth interviews, focus groups, and digital ethnography, we explore consumer behaviors and emotions. Our LuxeTalk™ platform gives access to exclusive insights from high-net-worth individuals, helping brands understand the luxury mindset.

Brand & Market Evaluation: Strengthening Competitive Edge

We conduct brand equity studies, competitive benchmarking, and sentiment analysis to assess market positioning and brand perception. Trend forecasting ensures brands stay ahead of industry shifts.

Customer Experience & Engagement: Enhancing Loyalty

With customer journey mapping, NPS analysis, and service quality assessments, we optimize brand touchpoints. Biometric testing and real-time feedback further refine engagement strategies.

Luxury & High-Net-Worth Research: Exclusive Consumer Insights

By leveraging LuxeTalk™ and proprietary high-net-worth panels, we help brands tailor experiences and messaging for ultra-luxury consumers, ensuring relevance in the evolving luxury landscape.

ACSI™, THE AGILITY CONSUMER SENTIMENT INDEX

Our proprietary ACSI™ index analyzes consumer sentiment across three key vectors:

  • Perception of current economic conditions.
  • Consumer financial situations.
  • Ability to purchase luxury products or services.

ACSI™ continuously monitors the perceived financial well-being of high-net-worth and affluent consumers in the face of shifting economic conditions, offering actionable insights.

ALBA™, THE AGILITY LUXURY BRAND AFFINITY INDEX

ALBA™ evaluates the emotional connections consumers have with a brand and its competitors, offering a clear view of a brand’s current position and future potential.

ALBA™ Features:

  • Assesses brand strength and compares it against competitors.
  • Evaluates alignment with key drivers and trends.
  • Identifies weaknesses and provides actionable insights.

ALBA™ quantifies brand affinity through four critical facets: strength, stature, proof, and prominence. Using 15 perception-based and four performance-based factors, ALBA™ delivers an accurate score benchmarked against over 100 luxury brands, enabling brands to refine strategies and regain competitive advantages.

THE AGILITY™ 8 FRAMEWORK

The Agility™ 8 Framework is a comprehensive suite of solutions developed through over 1,000 client engagements. Designed to help brands win, it offers targeted approaches for every stage of brand strategy and execution:

INNOV8

Product development, concept testing, proof of concept before going to market. A range of approaches to test and guide the product or service being developed.

COMMUNIC8

Designed around ensuring the best practices in communicating a brand and its messaging to its stakeholders. This includes customer advocacy solutions and helping brands stay informed and in touch with the voice of their consumers.

ID8

Our approach to help brands in their ideation process around specific products and service offerings through various methodologies.

ACCELER8

Getting to market fast, with quick data and insights to help the brand launch its product in certain markets at speed and with precise consumer feedback along the way to tweak the offering.

ACTIV8

Activating the brand, getting returns at point of sale and helping to gain traction through revenue optimization strategies. We help determine which brands offer synergistic opportunity and assist in the shortlisting and connection process.

MOTIV8

We work with brands to build loyalty with their current customer base / CRM-related strategies using specific approaches to look at rewards programmes and evaluate experience offerings to help retain and gain future repeat spend.

ASSOCI8

Applying a lens to understand how consumers associate brands with attributes that are relevant to motivate purchase – such as sustainability, appeal, credibility, service.

INTEGR8

Solutions for data mining of client’s existing data from various sources and integrating with our own datasets and consumer knowledge expertise to come up with a holistic market and consumer landscape that can help in short to medium term strategy planning.