About Us


Why do our clients work with us?

Agility Research & Strategy is a top ten ranked global Consulting and Research firm with a core focus on Luxury and Affluent consumers for Premium Brands. Our team of experts come from a variety of backgrounds, nationalities and professional disciplines. We share a common commitment  to help our clients gain insights to unlock growth from Affluent consumers around the World with a core focus on the Asian Affluent consumer.


With a wide range of solutions and methodologies be it qualitative, quantitative or digital we determine the best way to extract key insights and deliver actionable recommendations to brands looking to capture market share.

Our solutions seek to uncover potential levers that can shift the choice towards our client’s brands.


In addition we leverage on the expertise of our group company AFFLUENTIAL™, a consumer intelligence and data platform powered by our proprietary insights engine that delivers cutting edge timely reports and data.


Agility Research & Strategy is a full service research and consulting company with a core focus on the Affluent & Luxury Consumer. We specialize in helping premium brands gain insights that unlock growth from this Affluent and discerning consumer demographic.

Our team is backed by a large toolbox of products, services and methods that help clients match the best research solution to their particular need. In addition, we have a panel of advisors comprised of experts in research, academia and industry. This enables us to quickly tap into a very exclusive and high level think tank for deeper insights.

This combination of razor-sharp people, agile tools and industry expertise helps leading brands generate insights that give them a competitive edge in a rapidly evolving marketplace. We deliver more than just research reports – we deliver strategic advice to clients who seek to connect more deeply with Affluent consumers and create a sustainable source of business value

Work place

Agility Leadership

Agility is managed by a team of experienced luxury and consumer retail specialists.


We take pride in our work and have fun doing what we do. This is what makes us passionate researchers and consultants. Our clients are our partners in co-creating value and we work for some of the most valuable brands and companies globally.

Our management team oversees a diverse team of research, consulting, analytics, project management and operations specialists across multiple geographies get insights not just from the project, but from real-world expertise gathered from many highly informed sources.

Our Advisory Council

A closed-door board of advisors, the Agility Advisory Council is a select group of the leading minds in business and academia, sprinkled with global experts and industry thought leaders. Our Council members provide value in many ways including:


– Sharing their industry expertise in specific domain areas with our analyst team


– Discussing their viewpoints on the macro and micro trends that are happening within the region and among consumers in various markets


– Providing consulting services to add an entirely new dimension to a piece of custom research we may be doing for a client


In short, when you engage with us for research, you get insights not just from the project, but from real-world expertise gathered from many highly informed sources.

Our Advisory Council

Generation AAA

Generation AAA

A new generation of  Affluent Asian consumers.



Our range of services to help brands win



Our work covers all industries that focus on the affluent consumer