Agility Research\u00a0& Strategy is Luxury Daily\u2019s 2021 Luxury Market Researcher of the Year for its thorough examination and exploration of how luxury brands continue adapting in Asia in response to the COVID-19 pandemic.<\/p>\n\n\n\n
When\u00a0both brands and consumers feel uncertain about the future, Agility\u2019s research has been beneficial in anticipating and understanding affluents\u2019 attitudes and priorities regarding their spending during the pandemic.\u00a0Its findings have also been fruitful for brands and retailers in forecasting what consumers are prioritizing for a post-COVID landscape.<\/p>\n\n\n\n
\u201cIn 2022, Agility Research\u00a0& Strategy will celebrate an important milestone of our 10 year anniversary,\u201d said Amrita Banta, managing director at\u00a0\u654f\u667a\u54a8\u8be2\u4e0e\u7b56\u7565<\/a>, Singapore.<\/p>\n\n\n\n \u201cIt takes 10 years to build a brand and that\u2019s what we are proud of having achieved,\u201d she said. \u201cOne that is a leader in the insights, data and consulting sector for affluent, luxury and premium brands.\u201d<\/p>\n\n\n\n The Luxury Market Researcher of the Year award was decided based on the relevance, ingenuity and scope of research reports. All candidates selected by the\u00a0Luxury Daily<\/em>\u00a0editorial team, with input from readers, had to have appeared in\u00a0Luxury Daily<\/em>\u00a0coverage this year.\u00a0Judging was based purely on merit<\/a>.<\/p>\n\n\n\n Forward focus<\/strong><\/p>\n\n\n\n Throughout 2021, Agility acknowledged the challenging landscape that the pandemic has provided and how that has impacted affluents\u2019 shopping attitudes in Asia.<\/p>\n\n\n\n Despite the challenging restrictions and apprehension stemming from the pandemic, Agility found there was a palpable optimism among affluents regarding their futures.<\/p>\n\n\n\n In these times of turmoil, the Asian wealthy are looking for stability and liquidity. Source: Agility Research & Strategy<\/p>\n\n\n\n According to Agility\u2019s 2021 Asian Millionaire report, countries in the region saw higher luxury spending as economies continue recovering from the COVID-19 pandemic. Many Asian millionaires are also embracing a more personal view of luxury and are gravitating towards more sustainable brands (see story<\/a>).<\/p>\n\n\n\n In August, Agility noted that consumers around the world were still showing optimism for their economic well-being, especially in India, China and the United States.<\/p>\n\n\n\n As the COVID-19 pandemic has changed priorities and expectations, luxury has become more experiential and value-driven.\u00a0Its research found that Chinese millionaires are expected to spend more in the beauty and fashion categories, while those in the United States and United Kingdom plan to increase their spending on travel (see story<\/a>).<\/p>\n\n\n\n Continued research from the firm found that affluents in Asia, and across the globe, were growing increasingly optimistic about a bright future where health and \u8d22\u5bcc<\/a> are both prioritized. The firm also recognized a growing prioritization of sustainability.<\/p>\n\n\n\n As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.<\/p>\n\n\n\n During Luxury Daily\u2019s Luxury Hour webcast on Sept. 15, Ms. Banta explored key findings and recent updates from the researcher\u2019s 2021 Global Millionaire Luxury Report. The report discovered that expectations for luxury are shifting, and the number of global millionaires is growing.<\/p>\n\n\n\n The definition of luxury for Chinese millionaires is aligned towards values such as freedom, health and life enjoyment. Affluents are also beginning to include sustainability as a pillar, or defining factor, of luxury. Only 11 percent and 13 percent of HNWIs in China and India, respectively, would not pay a premium for sustainable luxury items (see story<\/a>).<\/p>\n\n\n\n In terms of what affluents in Asia will be buying, it looks like jewelry and apparel will be at the top of the list.<\/p>\n\n\n\n According to Agility\u2019s \u201cChina Outlook for 2022<\/a>,\u201d affluent consumers\u2019 outlook has improved significantly since the start of the pandemic \u2013 but this recovery has slowed in the second half of 2021. Nonetheless, Chinese affluents and millionaires remain willing to spend on luxury goods \u2013 a promising sign for brands\u2019 bottom lines.<\/p>\n\n\n\n Chinese HWNI are feeling optimistic, with more than half In November reporting they planned to increase their luxury spending in the following six months, compared to 43 percent in Q1 2021.<\/p>\n\n\n\n These consumers noted planning to increase their spending primarily on fashion, jewelry and cosmetics. HWNI are also significantly more likely to increase spending on cars and jewelry than their affluent counterparts (see story<\/a>).<\/p>\n\n\n\n While American millionaires are looking at experiences for luxury purchases, Chinese millionaires are more focused on apparel and accessories. Image credit: Agility Research & Strategy<\/p>\n\n\n\n More recent research also found that millionaires in the United States and China are continuing to spend their money in disparate ways.<\/p>\n\n\n\n While millionaires in the U.S. are more likely to spend money across all luxury categories, those in China are more likely to increase spending on tangible luxury goods such as clothes and handbags (see story<\/a>).<\/p>\n\n\n\n Agility continues working on internal expansion and setting itself apart.<\/p>\n\n\n\n \u201cWe continue to invest in LuxeTalk, our own community of affluent and HNW consumers across the globe,\u201d Ms. Banta said. \u201cWe now have a community of over 500,000 members across 38 countries who we routinely use for our projects.<\/p>\n\n\n\n \u201cLuxeTalk offer our clients a community of high-quality respondents to draw from for qualitative or quantitative studies and is one of Agility\u2019s key differentiator versus other agencies.\u201d<\/p>","protected":false},"excerpt":{"rendered":" Agility Research\u00a0& Strategy is Luxury Daily\u2019s 2021 Luxury Market Researcher of the Year for its thorough examination and exploration of how luxury brands continue adapting in Asia in response to the COVID-19 pandemic. When\u00a0both brands and consumers feel uncertain about the future, Agility\u2019s research has been beneficial in anticipating and understanding affluents\u2019 attitudes and priorities […]<\/p>\n","protected":false},"author":1,"featured_media":6920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":["post-6919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n