{"id":11866,"date":"2026-08-18T07:07:41","date_gmt":"2026-08-18T07:07:41","guid":{"rendered":"https:\/\/agility-research.com\/?p=11866"},"modified":"2026-08-18T07:13:24","modified_gmt":"2026-08-18T07:13:24","slug":"%e5%8d%b0%e5%ba%a6%e7%9a%84%e9%ab%98%e7%ab%af%e8%b4%ad%e7%89%a9%e8%80%85%e5%9c%a8%e4%bb%bb%e4%bd%95%e5%93%81%e7%89%8c%e5%8f%91%e8%a1%a8%e5%a3%b0%e6%98%8e%e4%b9%8b%e5%89%8d%e5%b0%b1%e5%b7%b2%e7%bb%8f","status":"publish","type":"post","link":"https:\/\/agility-research.com\/zh\/indias-luxury-shoppers-already-know-what-they-want-before-any-brand-says-a-word\/","title":{"rendered":"\u5370\u5ea6\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u5728\u9500\u552e\u8be2\u95ee\u524d\uff0c\u5c31\u5df2\u6e05\u695a\u81ea\u5df1\u60f3\u8981\u4ec0\u4e48"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agility-research.com\/wp-content\/uploads\/2026\/08\/medium-shot-woman-wearing-sunglasses-2-1024x683.jpg\" alt=\"\" class=\"wp-image-11867\" srcset=\"https:\/\/agility-research.com\/wp-content\/uploads\/2026\/08\/medium-shot-woman-wearing-sunglasses-2-1024x683.jpg 1024w, https:\/\/agility-research.com\/wp-content\/uploads\/2026\/08\/medium-shot-woman-wearing-sunglasses-2-300x200.jpg 300w, https:\/\/agility-research.com\/wp-content\/uploads\/2026\/08\/medium-shot-woman-wearing-sunglasses-2-768x512.jpg 768w, https:\/\/agility-research.com\/wp-content\/uploads\/2026\/08\/medium-shot-woman-wearing-sunglasses-2-1536x1024.jpg 1536w, https:\/\/agility-research.com\/wp-content\/uploads\/2026\/08\/medium-shot-woman-wearing-sunglasses-2-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u5728\u5370\u5ea6\uff0c27%\u7684\u53d7\u8bbf\u8005\u5c06\u5728\u7ebf\u641c\u7d22\u5217\u4e3a\u4ed6\u4eec\u9996\u6b21\u4e86\u89e3\u6700\u65b0\u5962\u4f88\u54c1\u724c\u7684\u65b9\u5f0f\uff0c\u800c\u5728\u4e5d\u4e2a\u5e02\u573a\u4e2d\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u5206\u522b\u4e3a11%\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5370\u5ea6\u6837\u672c\u4e2d\uff0c\u641c\u7d22\u662f\u4eba\u4eec\u9996\u5148\u5173\u6ce8\u7684\u5185\u5bb9\u6e20\u9053\uff0c\u5360\u6bd4\u4e3a14%\uff0c\u8d85\u8fc7\u4e86\u6709\u673a\u793e\u4ea4\u5185\u5bb9\uff0c\u4ece\u800c\u6253\u7834\u4e86\u4e5d\u5927\u5e02\u573a\u7684\u683c\u5c40\uff0c\u5176\u4e2d\u6709\u673a\u793e\u4ea4\u5185\u5bb9\u5360\u6bd4\u4e3a19%\u3002\u5bf9\u4e8e\u90a3\u4e9b\u610f\u8bc6\u89c4\u5212\u8bbe\u60f3\u4e86\u7cbe\u54c1\u5e97\u6216\u6d3b\u52a8\u54c1\u724c\u7684\u800c\u8a00\uff0c\u7b2c\u4e00\u5370\u8c61\u662f\u5728\u4ed6\u4eec\u65e0\u6cd5\u63a7\u5236\u7684\u60c5\u51b5\u4e0b\u5f62\u6210\u7684\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#6f3a96\">\u5370\u5ea6\u5728\u4e5d\u4e2a\u5e02\u573a\u4e2d\u8bb0\u5f55\u4e86\u6700\u9ad8\u7684\u641c\u7d22\u91cf\u3002<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5370\u5ea627% 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class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#6f3a96\">\u4eba\u5de5\u667a\u80fd\u8fdb\u5165\u540e\u610f\u8bc6\uff1a4% \u4e2a\u5728\u53d1\u73b0\u9636\u6bb5\uff0c43% \u4e2a\u5728\u8d2d\u4e70\u8def\u5f84\u5185<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5370\u5ea6\u53d7\u8bbf\u8005\u4e2d4% \u4eba\u800c\u8a00\uff0c\u4eba\u5de5\u667a\u80fd\u63a8\u8350\u662f\u4ed6\u4eec\u83b7\u5f97\u8ba4\u77e5\u7684\u7b2c\u4e00\u6761\u9014\u5f84\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u4e0e\u6574\u4e2a\u5e02\u573a\u76849\u4e2a\u5e02\u573a\u6301\u5e73\u3002\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u6709\u6240\u53d8\u5316\uff1a\u5370\u5ea6\u53d7\u8bbf\u8005\u4e2d\u670943% 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class=\"wp-block-paragraph\">\u6570\u5b57\u4ea7\u54c1\u56e2\u961f\u9762\u4e34\u66f4\u72ed\u7a84\u7684\u95ee\u9898\u3002\u5728\u5370\u5ea6\uff0c\u63a8\u8350\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u4e3a43% \u79d2\uff0c\u800c36%\u79d2\u7684\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u5219\u610f\u5473\u7740\u4ea7\u54c1\u6570\u636e\u8d28\u91cf\u6210\u4e3a\u6536\u5165\u6765\u6e90\u3002\u5bf9\u8fd9\u4e9b\u9875\u9762\u8fdb\u884c\u4eea\u5668\u5206\u6790\uff0c\u5e76\u5ba1\u6838\u7b2c\u4e09\u65b9\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u8bfb\u53d6\u7684\u76ee\u5f55\u6570\u636e\u3002\u8c03\u67e5\u8bb0\u5f55\u4e86\u54ea\u4e9b\u5de5\u5177\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u88ab\u91c7\u7528\uff0c\u800c\u4e0d\u4f1a\u5c06\u51b3\u7b56\u5f52\u56e0\u4e8e\u5b83\u4eec\uff0c\u56e0\u6b64\u8be5\u6848\u4f8b\u7684\u80dc\u8d1f\u53d6\u51b3\u4e8e\u54c1\u7c7b\u51c6\u786e\u6027\u3002.<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\"><strong>\u670d\u52a1\u8bbe\u8ba1\u3002.<\/strong> \u5370\u5ea6\u53d7\u8bbf\u8005\u4e2d\u6709 22% \u4eba\u5c06\u4e0e\u4e3b\u8981\u54c1\u724c\u8fdb\u884c\u4e92\u52a8\u65f6\u7684\u4f53\u9a8c\u8bc4\u4e3a\u201c\u4f4e\u96be\u5ea6\u201d\uff0c\u800c\u5728\u4e5d\u4e2a\u5e02\u573a\u4e2d\u8fd9\u4e00\u6bd4\u4f8b\u5206\u522b\u4e3a 36%\u3002\u8fd9\u4e00\u5dee\u5f02\u53cd\u6620\u4e86\u5ba2\u6237\u5728\u4e86\u89e3\u60c5\u51b5\u540e\u62b5\u8fbe\u95e8\u5e97\u7684\u60c5\u51b5\u3002\u5728\u7814\u7a76\u4e0e\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u63a5\u89e6\u73af\u8282\u4e2d\uff0c\u51cf\u5c11\u6b65\u9aa4\uff0c\u9996\u5148\u662f\u91cd\u65b0\u8bc6\u522b\u3002\u4e3b\u8981\u54c1\u724c\u65b9\u9762\u53ea\u8bc4\u4ef7\u4e86\u96be\u5ea6\uff0c\u56e0\u6b64\u8fd9\u4e00\u5f97\u5206\u5e76\u4e0d\u9002\u7528\u4e8e\u6574\u4e2a\u54c1\u724c\u7ec4\u5408\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-4\" style=\"color:#6f3a96\">\u641c\u7d22\u884c\u4e3a\u5212\u5206\u4e86\u5370\u5ea6\uff1b\u5bf9\u4eba\u5de5\u667a\u80fd\u7684\u63a5\u53d7\u7a0b\u5ea6\u5374\u5e76\u4e0d\u4e00\u6837<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">77% 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On a Thursday evening she decides to replace a coat she has worn for four winters, and the search starts on her phone rather than in a mall. She types the category, and the first screen returns a retailer listing, a marketplace page, and an AI-written summary [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[109,46,44,45],"class_list":["post-11866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-news","tag-india","tag-insights","tag-luxury","tag-wealth"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In India, 27% name online search as the route by which they first became aware of the last luxury brand new to them, against 11% across the 9 markets.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"agility-research\"\/>\n\t<link rel=\"canonical\" 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