{"id":11546,"date":"2025-12-29T06:39:35","date_gmt":"2025-12-29T06:39:35","guid":{"rendered":"https:\/\/agility-research.com\/?p=11546"},"modified":"2026-01-08T11:18:52","modified_gmt":"2026-01-08T11:18:52","slug":"agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game","status":"publish","type":"post","link":"https:\/\/agility-research.com\/zh\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\/","title":{"rendered":"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/agility-research.com\/wp-content\/uploads\/2025\/12\/Outlook-Mailchimp-1-1024x576.png\" alt=\"\" class=\"wp-image-11547\" srcset=\"https:\/\/agility-research.com\/wp-content\/uploads\/2025\/12\/Outlook-Mailchimp-1-1024x576.png 1024w, https:\/\/agility-research.com\/wp-content\/uploads\/2025\/12\/Outlook-Mailchimp-1-300x169.png 300w, https:\/\/agility-research.com\/wp-content\/uploads\/2025\/12\/Outlook-Mailchimp-1-768x432.png 768w, https:\/\/agility-research.com\/wp-content\/uploads\/2025\/12\/Outlook-Mailchimp-1-1536x864.png 1536w, https:\/\/agility-research.com\/wp-content\/uploads\/2025\/12\/Outlook-Mailchimp-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury enters 2026 with a high-stakes shift as consumers feel better about what they&nbsp;<strong><em>earn and can spend<\/em><\/strong>&nbsp;\u2013 and sentiment about what they own tracks down. For luxury and premium brands, the risk is clear: product-first players that treat experience as an add-on, rather than part of the core offer, will quietly cede share to competitors who turn every consumer touchpoint from high-touch to a lived, memorable moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Decode where 2026\u2019s opportunities lie<\/strong>&nbsp;with Agility\u2019s read on what these affluent consumers expect to happen over the next 12 months to their:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>wealth and income<\/li>\n\n\n\n<li>property and investments<\/li>\n\n\n\n<li>luxury and travel spend<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Agility\u2019s Global Affluent &amp; HNWI Outlook 2026 is based on our latest wave of over 4,000 affluent and high-net-worth individuals across six indicator wealth markets: China, the United States, Japan, the United Kingdom, Italy and Germany.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Contact <a href=\"mailto:Jason@agility-research.com\" title=\"\">Jason@agility-research.com<\/a> to receive the <\/em><strong><em>Agility&#8217;s Global Affluent and HNWI Outlook 2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Luxury enters 2026 with a high-stakes shift as consumers feel better about what they&nbsp;earn and can spend&nbsp;\u2013 and sentiment about what they own tracks down. For luxury and premium brands, the risk is clear: product-first players that treat experience as an add-on, rather than part of the core offer, will quietly cede share to competitors [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":["post-11546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Luxury enters 2026 with a high-stakes shift as consumers feel better about what they earn and can spend \u2013 and sentiment about what they own tracks down. For luxury and premium brands, the risk is clear: product-first players that treat experience as an add-on, rather than part of the core offer, will quietly cede share to competitors\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"agility-research\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/agility-research.com\/zh\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\n\t\t<!-- Google Tag Manager -->\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-KVRWS8J3');<\/script>\n<!-- End Google Tag Manager -->\n\n<meta name=\"google-site-verification\" content=\"CVaYPM8g16WU2qlFC7l2tbRBD_iYqNjMfUXS40j-wdQ\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_CN\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Agility Research &amp; Strategy - Luxury Market Research Company, Data Science &amp; Analytics Consulting Firm\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game - Agility Research &amp; Strategy\" \/>\n\t\t<meta property=\"og:description\" content=\"Luxury enters 2026 with a high-stakes shift as consumers feel better about what they earn and can spend \u2013 and sentiment about what they own tracks down. For luxury and premium brands, the risk is clear: product-first players that treat experience as an add-on, rather than part of the core offer, will quietly cede share to competitors\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/agility-research.com\/zh\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/agility-research.com\/wp-content\/uploads\/2024\/10\/logo-3.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/agility-research.com\/wp-content\/uploads\/2024\/10\/logo-3.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-12-29T06:39:35+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-01-08T11:18:52+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game - Agility Research &amp; Strategy\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Luxury enters 2026 with a high-stakes shift as consumers feel better about what they earn and can spend \u2013 and sentiment about what they own tracks down. For luxury and premium brands, the risk is clear: product-first players that treat experience as an add-on, rather than part of the core offer, will quietly cede share to competitors\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/agility-research.com\/wp-content\/uploads\/2024\/10\/logo-3.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#blogposting\",\"name\":\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game - Agility Research & Strategy\",\"headline\":\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game\",\"author\":{\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/author\\\/agility-research\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/agility-research.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Outlook-Mailchimp-1.png\",\"width\":1920,\"height\":1080},\"datePublished\":\"2025-12-29T06:39:35+00:00\",\"dateModified\":\"2026-01-08T11:18:52+00:00\",\"inLanguage\":\"zh-CN\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#webpage\"},\"articleSection\":\"Consulting, News\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agility-research.com\\\/zh\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/category\\\/consulting\\\/#listItem\",\"name\":\"Consulting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/category\\\/consulting\\\/#listItem\",\"position\":2,\"name\":\"Consulting\",\"item\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/category\\\/consulting\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#listItem\",\"name\":\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#listItem\",\"position\":3,\"name\":\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/category\\\/consulting\\\/#listItem\",\"name\":\"Consulting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/#organization\",\"name\":\"ARS\",\"description\":\"Luxury Market Research Company, Data Science & Analytics Consulting Firm\",\"url\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/agility-research.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-3.png\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#organizationLogo\",\"width\":300,\"height\":91},\"image\":{\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/author\\\/agility-research\\\/#author\",\"url\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/author\\\/agility-research\\\/\",\"name\":\"agility-research\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/#webpage\",\"url\":\"https:\\\/\\\/agility-research.com\\\/zh\\\/agility-luxury-outlook-2026-will-redefine-value-know-how-to-shift-your-game\\\/\",\"name\":\"Agility Luxury Outlook 2026 will redefine value: Know how to shift your game - Agility Research & Strategy\",\"description\":\"Luxury enters 2026 with a high-stakes shift as consumers feel better about what they earn and can spend \\u2013 and sentiment about what they own tracks down. 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