{"id":11307,"date":"2025-08-07T01:13:39","date_gmt":"2025-08-07T01:13:39","guid":{"rendered":"https:\/\/agility-research.com\/?p=11307"},"modified":"2025-08-13T01:05:56","modified_gmt":"2025-08-13T01:05:56","slug":"amrita-banta-of-agility-research-strategy-understanding-the-evolving-behaviour-of-the-worlds-wealthiest","status":"publish","type":"post","link":"https:\/\/agility-research.com\/zh\/amrita-banta-of-agility-research-strategy-understanding-the-evolving-behaviour-of-the-worlds-wealthiest\/","title":{"rendered":"\u654f\u6377\u6027\u7814\u7a76\u4e0e\u6218\u7565\u7684\u963f\u59c6\u91cc\u5854\u00b7\u73ed\u5854\uff1a\u4e86\u89e3\u4e16\u754c\u6700\u5bcc\u6709\u8005\u7684\u884c\u4e3a\u6f14\u53d8"},"content":{"rendered":"

In a recent conversation with Hubbis, Amrita Banta, Managing Director at\u00a0\u654f\u667a\u54a8\u8be2\u4e0e\u7b56\u7565<\/a>, shed light on the company\u2019s mission to decode the shifting priorities of high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. With a dual focus on data-driven research and strategic consulting, Agility Research & Strategy, along with its digital platform Affluential.com, has carved out a niche in helping private banks and luxury brands better understand the needs and aspirations of the world\u2019s wealthiest consumers.\u00a0<\/strong><\/p>\n\n\n\n

Banta discussed how her team\u2019s access to affluent clients globally has become a strategic differentiator in an industry where understanding this elusive segment is increasingly complex. As the lifestyle, investment behaviours, and consumption patterns of the wealthy undergo a post-pandemic transformation, Agility\u2019s insights are helping financial institutions and luxury brands respond with more targeted, data-backed strategies.<\/strong><\/p>\n\n\n\n

Bridging the Knowledge Gap on HNW and UHNW Clients<\/strong><\/p>\n\n\n\n

At the heart of Agility\u2019s value proposition is its ability to provide what many financial institutions and brands struggle to obtain: direct access to and insights from affluent clients who are not yet their clients. \u201cThere is often a lack of up-to-date knowledge about this segment,\u201d Banta said. \u201cPost-COVID, their needs have evolved significantly. They\u2019re more mobile, many have multiple residences, and they are navigating complex cross-border wealth and lifestyle issues.\u201d<\/p>\n\n\n\n

Agility Research & Strategy equips banks, insurers, and wealth managers with data that goes beyond asset allocation to capture lifestyle preferences, wealth transfer intentions, digital behaviour, and global mobility. \u201cWhere are their children studying? What motivates their philanthropic giving? How do they approach intergenerational wealth transfer? These are all part of the conversation,\u201d Banta explained.<\/p>\n\n\n\n

Such intelligence, she noted, helps private banks better serve both existing and prospective clients\u2014particularly as the competitive landscape intensifies.<\/p>\n\n\n\n

Generational Nuance: From Silver Economy to Social Media-Savvy Heirs<\/strong><\/p>\n\n\n\n

Banta pointed to a widening generational divide that many brands and banks must navigate.<\/p>\n\n\n\n

\u201cWe see that the older generation\u2014people in their 60s and 70s\u2014are spending significantly on travel, wellness, and lifestyle. They\u2019re highly mobile and deeply engaged,\u201d she said. \u201cBut at the same time, the next-gen wealthy are inheriting and deploying capital in very different ways.\u201d<\/em><\/p>\n\n\n\n

For this younger segment, social media plays a central role in shaping financial and lifestyle choices, and their preferences tend to favour flexibility, speed, and digital convenience. \u201cThey\u2019re more deeply tuned into what\u2019s happening in crypto, private markets, or sustainable investing,\u201d Banta observed. \u201cBrands and financial institutions need to balance both generations\u2014offering traditional service depth, while innovating around digital engagement and values-based messaging.\u201d<\/p>\n\n\n\n

She also emphasised the growing influence of women in wealth creation and decision-making.<\/p>\n\n\n\n

\u201cWomen are increasingly making key financial choices, whether it\u2019s for their families or for themselves, in areas that were once dominated by men\u2014like automobiles or technology. That shift must be reflected in how brands approach segmentation and engagement.\u201d<\/em><\/p>\n\n\n\n

Lean Luxury and Bespoke Experiences Over Logos and Opulence<\/strong><\/p>\n\n\n\n

A significant behavioural shift among UHNW clients has been the move away from conspicuous consumption toward what Banta described as \u201cquiet and lean luxury.\u201d Affluent clients today are placing greater value on exclusivity, craftsmanship, and personalised experiences\u2014rather than large-scale displays of wealth.<\/p>\n\n\n\n

\u201cBrands like Brunello Cucinelli and Loro Piana, which focus on understated luxury, are outperforming more logo-heavy brands,\u201d she noted. \u201cThese labels don\u2019t scream status, but they signify discernment and quality. In many cases, they\u2019re more expensive than better-known luxury brands.\u201d<\/p>\n\n\n\n

Agility\u2019s work with private banks reflects this change. \u201cWe\u2019re helping clients move from large, opulent events to smaller, curated gatherings of 20 to 25 people,\u201d Banta said. These experiences may include fireside chats with subject matter experts\u2014on topics ranging from skiing to poker\u2014creating more intimate settings where clients connect through shared interests rather than displays of wealth.<\/p>\n\n\n\n

From Products to Purposeful Experiences<\/strong><\/p>\n\n\n\n

Another defining trend is the shift in spending from material goods to meaningful experiences. Banta noted that wealthy consumers\u2014especially younger ones\u2014are seeking out travel, health, and adventure experiences that offer personal enrichment. \u201cWe\u2019re seeing a move toward wellness retreats, slow travel by luxury train, or even trekking expeditions,\u201d she explained. \u201cThese experiences are harder to access and more exclusive than a luxury handbag.\u201d<\/p>\n\n\n\n

This trend is particularly noticeable among Chinese HNW clients, who are increasingly making luxury purchases abroad due to changing domestic sentiment. \u201cWhile there\u2019s a political climate that discourages overt luxury spending in China, affluent Chinese are still spending\u2014just in different geographies like Japan, Singapore, and Europe,\u201d Banta said.<\/p>\n\n\n\n

She added that the industry\u2019s focus must shift towards creating immersive environments and strategic partnerships to engage these clients\u2014rather than simply raising prices. \u201cPost-COVID, luxury brands increased prices substantially, but younger consumers are pushing back. They\u2019re not going to pay US$10,000 for a bag that cost US$4,000 four years ago.\u201d<\/p>\n\n\n\n

Helping Banks Segment, Attract and Retain Affluent Clients<\/strong><\/p>\n\n\n\n

When asked how Agility engages with private banks, Banta was clear about the unique value they provide. \u201cWe don\u2019t just speak to the bank\u2019s clients\u2014we speak to clients of competing banks. That\u2019s a strategic blind spot many institutions have,\u201d she said. \u201cIf you\u2019re UBS, you know your own clients well. But do you understand why someone is with Julius Baer or JP Morgan instead?\u201d<\/p>\n\n\n\n

This form of competitive insight is especially valuable for prospecting and market expansion. \u201cWe help identify unmet needs, barriers to switching, and ways to attract these clients,\u201d Banta said. \u201cBanks use this intelligence to refine propositions, create targeted marketing, and run client acquisition campaigns.\u201d<\/p>\n\n\n\n

Another area of engagement is proposition testing and segmentation. Agility helps banks assess whether their offerings resonate with different audiences\u2014be it female decision-makers, young entrepreneurs, or retired executives. \u201cWe test messages around themes like sustainable investing, legacy planning, or niche asset classes like fine wine and digital assets,\u201d she added.<\/p>\n\n\n\n

Supporting Thought Leadership and Strategic Marketing<\/strong><\/p>\n\n\n\n

Beyond data and segmentation, Agility also plays a key role in supporting banks\u2019 public-facing content strategies. \u201cWe feed insights into their public relations and thought leadership efforts,\u201d Banta said. For example, a bank may conduct a study with Agility on sustainable investing trends among next-gen entrepreneurs, publishing the results as branded research.<\/p>\n\n\n\n

\u201cRather than just stating product features, this approach anchors the bank\u2019s messaging in real-world data, giving them more credibility and relevance,\u201d she said.<\/p>\n\n\n\n

In an increasingly competitive wealth landscape\u2014where loyalty is fragile and clients are being targeted by a growing range of digital and traditional providers\u2014Banta emphasised the need for continuous, granular understanding. \u201cUltimately, our role is to help financial institutions not only attract new clients but retain existing ones by better understanding what truly matters to them.\u201d<\/p>\n\n\n\n

With its global reach and evolving suite of insights, Agility Research & Strategy is positioning itself as an indispensable partner for institutions aiming to deepen their understanding of the world\u2019s most affluent and elusive clients.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Link to the article: Amrita Banta of Agility Research & Strategy: Understanding the Evolving Behaviour of the World\u2019s Wealthiest – Asian Wealth Management and Asian Private Banking<\/a><\/p>\n\n\n\n

\u201cUnderstanding the Evolving Behaviour of the World\u2019s Wealthiest\u201d courtesy of Hubbis (July 31, 2025). \u00a9 2025 Hubbis. All rights reserved.<\/em><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

In a recent conversation with Hubbis, Amrita Banta, Managing Director at\u00a0Agility Research & Strategy, shed light on the company\u2019s mission to decode the shifting priorities of high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. With a dual focus on data-driven research and strategic consulting, Agility Research & Strategy, along with its digital platform Affluential.com, has carved out […]<\/p>\n","protected":false},"author":5,"featured_media":11308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[49,46,45],"class_list":["post-11307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-news","tag-hnwi","tag-insights","tag-wealth"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n