Young Asians Seek Luxury Brands, Asia Brand Research

SINGAPORE: There are 100m affluent young Asians in the 18-35 age bracket who represent increasing opportunities for luxury brands and gadget manufacturers, a report has found.

A survey by Agility Research & Strategy of 2,452 respondents in this age group across China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam identified this group as “Generation AAA”, standing for aspirational, ambitious and affluent.

Amrita Banta, managing director of Agility, told Campaign Asia-Pacific: “Generation AAA buys brands that are a reflection of their achievements and their status within their personal and professional circles.”

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