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The Launch of Affluent Auto Study 2021

In 2021, Auto marketers need to optimize their strategies to reach the evolving affluent and HNW consumer and meet the challenges of the evolving automotive market, consumer needs, and consumer behaviour.  Adapting to consumer needs in this market requires timely and relevant data. We are pleased to announce the launch of our Affluent

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NEWSLETTER Ploughing Ahead in the Year of the Ox!

The Year of the Ox is upon us! In Chinese culture, the Ox is seen as a down-to-earth and hard-working animal, slowly but surely ploughing the fields to prepare the soil for the harvest. Like the Ox, brands will have to work hard to keep and win cautious consumers’ share of

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NEWSLETTER 2021, When Brands Sink, Float or Soar

2021 marks the 6th anniversary of our TrendLens™ study, a unique solution we initially launched to track the pulse of the ever evolving affluent and HNW consumer, first of its kind in Asia and now across key and emerging global markets, including Greater China, Japan, S. Korea, Taiwan, USA, UK, France, UAE  and many more.

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NEWSLETTER Turning the page in 2021

Now that 2020 is behind us, the year begins on a promising note, with the roll out of vaccines around the world. With the slow but steady return to normality and to a post Covid-19 world, we at Agility foresee a rebound in the luxury sector in 2021, driven by Asian affluent consumers desire to

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NEWSLETTER Closing the Curtains on 2020, Welcome 2021!

In a few days we will say goodbye to this year as we close the curtains on 2020, a year that will go down in the pages of history and one that will be embedded in the minds of generations to come. There will be no standing ovation as the

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OFFER Win over the Affluent Consumer in a Post-COVID World –  2021 TrendLens™ Early Bird Ends Dec 18th

How will the new normal affect wealthy and affluent consumers shopping habits and preferences when it comes to premium and luxury brands? The answer is not straightforward. The TrendLens™ 2021 Report – Read More Subscribe now to access data and insights to make sense of the premium and luxury sector post-Covid:–

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NEWSLETTER Agility’s Outlook for 2021: the Future Looks Promising

Our work with premium brands across categories in global markets as well as our own TrendLens™ and wealth data points towards a cautiously optimistic outlook in 2021. The HNWIs and UHNWIs have been more resilient and some have even made more money this year and we expect a strong recovery in Asia, led by

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NEWSLETTER Luxury Travel and Shopping in the Post-COVID-19 World

Limitations in International travel brought about by the Covid-19 pandemic are clearly affecting the bottom line of not only travel & hospitality brands, but of the luxury sector overall. Sectors or geographies heavily reliant on travellers, like duty free retailers for example, are suffering the most. While it may take

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NEWSLETTER 2021 Outlook – What Are the Wealthy Focusing On

Despite weathering the Covid-19 recession financially better than society at large, high-net-worth-individuals (HNWI) are not unscathed. Their wealth is mostly unaffected, with stock markets quickly recovering to start of the year levels. Most believe that the recession will only temporarily affect their overall wealth, which will start growing again after

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NEWSLETTER The USA vs China: The Affluent Consumer’s Mindset Post Covid-19

When it comes to luxury consumption, no other countries are as important as the USA and China, two true major wealth and luxury powerhouses. Being vital for the luxury sector, it is essential to understand what drives affluent consumers in both countries and how they have been affected by the

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