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Affluent Luxury Consumer Segmentation, Luxury Brand Research

Affluent Luxury Consumer Segmentation, Luxury Brand Research

Agility Research has identified four key areas of the affluent consumer market, a segment it said was now occupying the top 25% income levels of key markets around the world.

Titled “Affluent Luxury Consumer Segmentation”, the research shows affluent consumers are a growing class who can not be ignored by marketers.

“Given their purchasing power and market influence, they cannot be ignored by the marketers” said report said.

The four key profiles are the Exclusivity Seeker, Indulgent Traveler, Virtual Shopper, Luxury Bargain Hunter. Here’s how brands can identify them.

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What You Need To Know About The Affluent Asian Traveler

What You Need To Know About The Affluent Asian Traveler

The affluent Asian Traveller presents significant potential for brands wishing to participate in the real sustainable surge in Asian luxury and premium travel.

To uncover their travel patterns and behaviour, Agility Research & Strategy conducted a survey in six fast-growth Asian markets – China, Hong Kong, India, Indonesia, Malaysia, and Singapore. A total of 1003 respondents participated in the online-administered research initiative in the second quarter of 2013.

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Why Chinese luxury consumption continues to surge

Why Chinese luxury consumption continues to surge

A study by research and consulting company Agility Research & Strategy shows Chinese luxury consumption continues to be a highly lucrative market segment, representing business for brands all over the globe.

The study shows that all Chinese E-commerce shoppers are having some form of investment apart from real estate, and 51% having investments worth at least US$ 300,000. The top investment is fixed deposits:

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Alcohol and Tobacco Top Duty Free Purchases, Luxury Research

Alcohol and Tobacco Top Duty Free Purchases, Luxury Research

Alcohol & Tobacco, cosmetics and confectionery emerged as the top categories in duty-free purchases in a recent study done by Agility Research & Strategy.

Tapping into the duty-free purchasing patterns of the affluent consumers in Indonesia, Affluential, Agility’s DIY survey platform for affluent consumers, released the top categories that consumers tend to buy from duty-free. Alcohol & Tobacco, cosmetics and confectionary emerged as the top categories in duty-free purchases. It also observed heavy favourability for promotions in gadgets. To start your own survey, click here:

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