NEWSLETTER Chinese Gen Z Consumers

Millennials – a group over 300 million strong – are a key source of growth for many brands in China. Their successors, Generation Z (defined here as the “post-95” generation, i.e. those born in 1995 and afterwards) are even freer spending and have the potential to contribute even further and are a group that include nearly 170 million people (aged 15 to 24).

Agility recently conducted interviews with over 500 Gen-Z (born 1995-2002) consumers in 14 Tier 1 and Tier 2 cities in China to gain deeper insights into their values, their priorities, and how they approach and interact with brands.

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