Millennials – a group over 300 million strong – are a key source of growth for many brands in China. Their successors, Generation Z (defined here as the “post-95” generation, i.e. those born in 1995 and afterwards) are even freer spending and have the potential to contribute even further and are a group that include nearly 170 million people (aged 15 to 24).
Agility recently conducted interviews with over 500 Gen-Z (born 1995-2002) consumers in 14 Tier 1 and Tier 2 cities in China to gain deeper insights into their values, their priorities, and how they approach and interact with brands.
To receive the newsletter on some key findings about Chinese Gen-Zs, enter your details below: