Affluent Luxury Consumer Segmentation, Luxury Brand Research

Affluent Luxury Consumer Segmentation, Luxury Brand Research

Agility Research has identified four key areas of the affluent consumer market, a segment it said was now occupying the top 25% income levels of key markets around the world.

Titled “Affluent Luxury Consumer Segmentation”, the research shows affluent consumers are a growing class who can not be ignored by marketers.

“Given their purchasing power and market influence, they cannot be ignored by the marketers” said report said.

The four key profiles are the Exclusivity Seeker, Indulgent Traveler, Virtual Shopper, Luxury Bargain Hunter. Here’s how brands can identify them.

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Affluent Luxury Consumer Segmentation, Luxury Brand Research

Affluent Luxury Consumer Segmentation, Luxury Brand Research

Not all affluent consumers are the same, but finding common characteristics that defines segments in this market can help us understand and better target this high value consumer base. Focusing on smaller homogeneous groups that think and behave in a similar fashion allows a brand to customize its offering, making them more relevant to the consumer. Nowadays, luxury is about providing a personable, customization experience to the end user.

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Summer Festival: Asia’s Affluent Consumers

Summer Festival: Asia’s Affluent Consumers

For our final article in the Summer Festival fashion week we look at the online shopper from Asia who values quality, exclusivity and uniqueness when buying luxury. They research online, and are also looking for a brand experience. The competitiveness of the online retail landscape means that online luxury retailers need to address these key consumer concerns and consider these as fundamental requirements to fulfill.

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Five Ways to Attract Affluent Asian Consumers Online

Looking to attract affluent Asian consumers in a luxury environment online? Agility Research & Strategy has released an infographic based

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On-Trend Perspectives: FT Business of Luxury Summit 2014

On-Trend Perspectives: FT Business of Luxury Summit 2014

Research and consultancy agency Agility Research & Strategy shares a series of perspectives, trends, insights and opinions on luxury brands

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What You Need To Know About The Affluent Asian Traveler

What You Need To Know About The Affluent Asian Traveler

The affluent Asian Traveller presents significant potential for brands wishing to participate in the real sustainable surge in Asian luxury and premium travel.

To uncover their travel patterns and behaviour, Agility Research & Strategy conducted a survey in six fast-growth Asian markets – China, Hong Kong, India, Indonesia, Malaysia, and Singapore. A total of 1003 respondents participated in the online-administered research initiative in the second quarter of 2013.

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Top 3 Tips For Luxury Car Brands, Luxury Brand Research Asia

Top 3 Tips For Luxury Car Brands, Luxury Brand Research Asia

High luxury motor car manufacturer Rolls-Royce kicked off ‘The Icon Tour’ on April 22, at the Flower Dome in Gardens by the Bay to celebrate 110 years. The tour showcased the exemplary company history and renowned icons Ghost, Wraith and Phantom, with factory artisans present. Rolls-Royce places great emphasis on the bespoke business as the majority of ultra-high net worth customers (UHNWI) seek extensive personalization. Rolls-Royce is eyeing the Asian market for its good potential; the tour is set to make further stops in Tokyo, Hong Kong, and Seoul.

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Why Chinese luxury consumption continues to surge

Why Chinese luxury consumption continues to surge

A study by research and consulting company Agility Research & Strategy shows Chinese luxury consumption continues to be a highly lucrative market segment, representing business for brands all over the globe.

The study shows that all Chinese E-commerce shoppers are having some form of investment apart from real estate, and 51% having investments worth at least US$ 300,000. The top investment is fixed deposits:

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Alcohol and Tobacco Top Duty Free Purchases, Luxury Research

Alcohol and Tobacco Top Duty Free Purchases, Luxury Research

Alcohol & Tobacco, cosmetics and confectionery emerged as the top categories in duty-free purchases in a recent study done by Agility Research & Strategy.

Tapping into the duty-free purchasing patterns of the affluent consumers in Indonesia, Affluential, Agility’s DIY survey platform for affluent consumers, released the top categories that consumers tend to buy from duty-free. Alcohol & Tobacco, cosmetics and confectionary emerged as the top categories in duty-free purchases. It also observed heavy favourability for promotions in gadgets. To start your own survey, click here:

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2014

2014

7 – 11 March: SXSW, Austin Texas, USA 11 – 3 May: FT Mexico 27 May: Eye for Travel HK

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