Making News

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows

Millennials – a group over 300 million strong – are a key source of growth for many brands in China.

Observations by Ali Mirza, CEO AFFLUENTIAL™ Last week on one of my regular business trips to meet with our teams

Millennials – a group over 300 million strong – are a key source of growth for many brands in China.

Women have always been a priority segment for luxury brands, and as female spending power has increased, the luxury sector

Amrita Banta, managing director of Agility Research and Strategy Just this week, Apple unveiled its line-up of new products for

Women in Asia Pacific have always been the driving force behind the growth of the economy in the region. Sophisticated

With the rapid rise of women entering the workforce or becoming entrepreneurs, they are increasingly gaining affluence, with a sizable

There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a

Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith.

Amrita Banta, managing director of Agility Research and Strategy Drawn to the dynamism of insights that fuel the luxury and

Nearly 60% of the world’s millennials live in Asia, and their relatively free-spending ways are proving to be a boon

Affluent and high-net-worth (HNW) individuals are increasingly thinking about their role as responsible global citizens. With the risks from major

Adding further weight to several pieces of research commissioned by ILTM Asia Pacific and presented during its annual event in

As China has affirmed its place as one of the most influential luxury markets, India’s luxury business has seen double-digit growth

Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and