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IDENTIFYING PREMIUM ALCOHOL CONSUMPTION TRENDS IN

S.E. ASIA FOR A GLOBAL TOP 3 SPIRITS COMPANY

Better allocation of media marketing dollars that resulted in a clear ROI

Objective:

Our client aimed to understand the Asian consumers in order to develop and sponsor in-market brand strategies and plans.

Approach:

We launched large-scale quantitative online surveys in key markets to identify whisky consumption trends and behaviours.

Impact:

Better allocation of media marketing dollars that resulted in a clear ROI by targeting the right segments for the brand. 

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