IDENTIFYING MARKET GROWTH OPPORTUNITIES

FOR A FITNESS AND WELLNESS CENTRE

Higher footfall at premises and higher dollar conversion on unique offerings

Objective:

Our client aimed to find out how they can expand their customer base and grow their brands in an increasingly competitive fitness industry in Asia.

Approach:

We implemented a quantitative approach for robust analysis of customer segments based on life-stages, as well as health and fitness perceptions and needs to identify growth opportunities in key markets.

Impact:

Execution of a more efficient targeting strategy and building a strong set of prospects for its key brands resulted to higher footfall at their premises and higher dollar conversion on their unique offerings/services.

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