IDENTIFYING MARKET GROWTH OPPORTUNITIES
FOR A FITNESS AND WELLNESS CENTRE
Higher footfall at premises and higher dollar conversion on unique offerings
Objective:
Our client aimed to find out how they can expand their customer base and grow their brands in an increasingly competitive fitness industry in Asia.
Approach:
We implemented a quantitative approach for robust analysis of customer segments based on life-stages, as well as health and fitness perceptions and needs to identify growth opportunities in key markets.
Impact:
Execution of a more efficient targeting strategy and building a strong set of prospects for its key brands resulted to higher footfall at their premises and higher dollar conversion on their unique offerings/services.
