PRODUCT TESTING
FOR TOP 3 SWISS LUXURY WATCH MANUFACTURER
Profitable segments targeting & fine-tune the customer experience
Objective:
Our client wanted to understand the potential for a certain product line within the watches segment s among current brand owners, current line owners and non-clients. This engagement was to uncover profitable segments for the brand to go after.
Approach:
We provided a map of the brand footprint in its competitive environment and positioning of the product within the brand offer to identify potential cross-selling opportunities and prevent cannibalization of the existing line.
Impact:
Clients were able to target profitable segments for upsell opportunities and fine-tune the customer experience at certain omni-channel points.
