CUSTOMER SEGMENTS PROFILING
FOR A TOP RANKED LOCAL SHOPPING MALL
Reduced wastage of ineffective marketing plans
Objective:
Our client sought to explore strategic options for the mall and its customer offerings.
Approach:
We conducted segmentation studies across client’s membership database and target shoppers to understand each segment’s spending habits and lifestyle and leisure needs.
Impact:
Streamlining of all efforts in targeting the right shopper segments led to reduced wastage of ineffective marketing plans.
