CUSTOMER SEGMENTS PROFILING

FOR A TOP RANKED LOCAL SHOPPING MALL

Reduced wastage of ineffective marketing plans

Objective:

Our client sought to explore strategic options for the mall and its customer offerings.

Approach:

We conducted segmentation studies across client’s membership database and target shoppers  to understand each segment’s spending habits and lifestyle and leisure needs.

Impact:

Streamlining of all efforts in targeting the right shopper segments led to reduced wastage of ineffective marketing plans.

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