BRAND HEALTH TRACKER

FOR A GLOBAL FAST FOOD CHAIN

Maintain leadership and further increase market share

Objective:

Our client wanted to continuously track its business performance and brand equity in one of its key markets in Asia.

Approach:

We launched weekly online surveys among target consumers to measure brand awareness, favourite fast food options, choice drivers and consumer perceptions and satisfaction on product and service offers.

Impact:

Mapping of the relative standing of the brand versus competitors led to the development of strategic plans to maintain leadership and further increase market share.

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