BRAND HEALTH TRACKER
FOR A GLOBAL FAST FOOD CHAIN
Maintain leadership and further increase market share
Objective:
Our client wanted to continuously track its business performance and brand equity in one of its key markets in Asia.
Approach:
We launched weekly online surveys among target consumers to measure brand awareness, favourite fast food options, choice drivers and consumer perceptions and satisfaction on product and service offers.
Impact:
Mapping of the relative standing of the brand versus competitors led to the development of strategic plans to maintain leadership and further increase market share.
