BUILDING A COMPELLING CUSTOMER PROPOSITION
FOR A MULTINATIONAL FINANCIAL SERVICES FIRM
Multi-million dollar increase in top line figures post execution
Objective:
Our client sought to develop and execute a unique positioning strategy in the Affluent space, an area it has not been known for before.
Approach:
We helped develop new products and solutions to acquire Affluent customers and gain market share among this niche segment through a mix of qualitative research, quantitative approaches and co-creation and action planning workshops.
Impact:
Multi-million dollar increase in top line figures for the financial year post execution in 6 Asian markets.
