BUILDING A COMPELLING CUSTOMER PROPOSITION

FOR A MULTINATIONAL FINANCIAL SERVICES FIRM

Multi-million dollar increase in top line figures post execution

Objective:

Our client sought to develop and execute a unique positioning strategy in the Affluent space, an area it has not been known for before.

Approach:

We helped develop new products and solutions to acquire Affluent customers and gain market share among this niche segment through a mix of qualitative research, quantitative approaches and co-creation and action planning workshops.

Impact:

Multi-million dollar increase in top line figures for the financial year post execution in 6 Asian markets.

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