MARKET ENTRY ASSESSMENT
FOR A PRESTIGIOUS AMERICAN MUSICAL SCHOOL ENTERING CHINA
Lay foundations for the planned expansion in Asia
Objective:
Our client was planning to build a branch campus in Asia and wanted to find out the overall demand for music education in the region.
Approach:
We facilitated in-depth interviews among parents and students from prestigious local schools with interests to pursue a bachelors degree in music overseas as well as discussions with industry experts to get a comprehensive feedback on market needs.
Impact:
Lay the foundations for the development of a branch campus to potentially address need gaps in music education in Asia.