MARKET ENTRY ASSESSMENT

FOR A PRESTIGIOUS AMERICAN MUSICAL SCHOOL ENTERING CHINA

Lay foundations for the planned expansion in Asia

Objective:

Our client was planning to build a branch campus in Asia and wanted to find out the overall demand for music education in the region.

Approach:

We facilitated in-depth interviews among parents and students from prestigious local schools with interests to pursue a bachelors degree in music overseas as well as discussions with industry experts to get a comprehensive feedback on market needs.

Impact:

Lay the foundations for the development of a branch campus to potentially address need gaps in music education in Asia.

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