A FULL DEEP DIVE OF CHINA’S DIGITAL PLAYERS AND STRATEGIES

FOR A LEADING FORTUNE 500 COSMETICS COMPANY

55% Increase in Response Rates across Certain Digital Platforms

Objective:

Our client wanted to gain a full 360o understanding of the cosmetics purchase preferences of Chinese millennials, with focus on digital channels.

Approach:

We conducted a full deep dive of the social media landscape in China, identifying KOLs and influencers who advocate the brand and drive purchase amongst the millennial segment across Tier 1, 2 and 3 cities.

Impact:

An increase in utilization of resources spent on marketing activities across various channels and 55% uplift in response rates across certain digital platforms.

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