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About TrendLens™ Reports

Our fresh post-Covid TrendLens™ reports focus on how the pandemic has impacted the consumption behaviour, expectations and life priorities of the affluent and millionaire consumers across key markets. These reports cover key changes in consumer preferences and behaviour by comparing with data collected before the pandemic. Being in tune with the post-Covid mindset of this lucrative consumer target will help brands make marketing and investment decisions that drive higher ROI.

Covering 8 Markets

China | Singapore | Hong Kong | Japan | South Korea | Indonesia | Malaysia | India

REGIONAL Topline Report

Total Sample

Affluent Asian Luxury Consumer 

n=4,332

Affluent Asian Millennials

n=2,155

Affluent Asian Female Consumer

n=2,101

Affluent Asian Traveler

n=4,332

Asian Millionaire Traveler

n=1,299

Asian Millionaires

n=1,299

Watches & Jewellery 

n=4,332

Cosmetics 

n=4,332

Fashion

n=4,332

Wine & Spirits

n=4,332

MARKET Topline Report

Total Sample

Chinese Affluent Consumer Report

n=1,040

Chinese Millionaire Consumer Report

n=335

Chinese Affluent Millennial Consumer Report

n=511

Chinese Affluent Female Consumer Report

n=504

Chinese Affluent Traveler Consumer Report

n=1,040

Malaysian Affluent Consumer Report

n=493

Indonesian Affluent Consumer Report

n=545

Indian Affluent Consumer Report

n=503

Japanese Affluent Consumer Report

n=603

S. Korean Affluent Consumer Report

n=502

Hong Kong Affluent Consumer Report

n=326

Singapore Affluent Consumer Report

n=320

US Affluent Consumer Report

n=537

AFFLUENTIAL™ Wealth Report

The AFFLUENTIAL™ Wealth Reports offer timely post-Covid insights into the financial behavior of HNW and UHNW individuals. These reports uncover how Covid-19 has impacted the financial priorities, plans, and preferences of this key consumer segment. Understanding what they expect from their wealth managers,  insurance and credit card providers. What are the best touchpoints and information channels to reach HNW and UHNW consumers and how brands can capture a larger share of wallet.

Wealth Report

Total Sample

Chinese HNW Wealth Report

n=500

Hong Kong HNW Wealth Report

n=300

Singapore HNW Wealth Report

n=300

Indonesian HNW Wealth Report

n=300

For more information, please click below for most of our latest post-Covid19 reports or contact [email protected] to schedule a call with a consultant in your market.

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