Subscribe to Agility TrendLens™ 2021 Data and Insights

TrendLens™ 2021 is an essential solution for brands to tap into the pulse of affluent consumers across key markets, to help win wallet share! Through interviewing over 5,000 HNW and UHNW individuals on their 2021 outlook, luxury purchase behaviour and lifestyle choices, TrendLens™ 2021 offers insightful data to guide decision making and

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FEATURED WWD: Chanel and Dior Top China Luxury Brands Ranking

Agility Research surveyed 1,000 high-end shoppers across 40 Chinese cities. SHANGHAI — Chinese shoppers are crazy for Chanel, according to a ranking by Agility Luxury Brand Affinity. The French maison was the top-rated brand out of 55 tracked names by the Singaporean-headquar … To read the full article, please click

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FEATURED The Business of Fashion: New Ranking Shows Chanel is Favourite Brand of Wealthy Chinese

Chanel topped a survey of high-net worth consumers in China as their favourite luxury brand, according to luxury research firm, Agility Research and Strategy. The Agility China Luxury Brand Affinity Rankings for 2021 tracked 55 brands across 12 performance and perception metrics, measuring not only how the 1,000 high-net worth

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FEATURED Luxury Daily: Gen Z, lower-tier cities driving luxury growth in China

As China becomes the most critical market for the luxury industry, its affluent and high-net-worth consumers remain optimistic and continue to increase spending on high-end goods. According to new research from Agility Research & Strategy, China’s luxury consumers plan to spend more across all major sectors, with cosmetics, fashion and art

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FEATURED The Business of Fashion: Luxury’s China Report Card: Who’s Winning and Why

LVMH and Hermès saw sales surge in the first quarter of the year, buoyed by strong demand in China. What lessons can other brands learn from their strategies? Last month, luxury giants celebrated a strong start to the year. LVMH reported on April 13 that sales from its fashion business grew

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NEWSLETTER The Land of the Rising Sun – Japan Stands Strong

With the Olympics scheduled to start in the next 3 months, all eyes will be looking at Japan’s return to the world stage. Japan has not had this kind of global exposure in a long while, with the spotlight taken by the rapid growth of neighboring China.  Yet, for many brands, Japan remains

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