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FEATURED Luxury Society: How Affluent Korean Customers Helped Save Their Luxury Market

Despite an early outbreak of Coronavirus, South Korea’s luxury market showed more resiliency compared to other countries, with major department stores Lotte, Shinsegae and Hyundai seeing an increase in sales of between 15 percent and 17 percent, versus last year. Korean cultural “soft power” has been growing for more than

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FEATURED Luxury Daily: South Korea is bright spot for luxury in 2020

The luxury market is not feeling the same COVID-19-related pressure in South Korea as it has in other regions of the globe. In fact, during the early virus outbreak in January and February 2020, when China was shutting down, the top three local department stores in Seoul had a surplus

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