While all eyes are on China, our data shows that luxury brands should focus their attention on another important luxury market in Asia, Korea. Despite an early outbreak of the Covid-19 virus, South Korea’s luxury market showed more resiliency compared to other countries. Avoiding a total lock-down, luxury retail stores and
FEATURED Luxury Daily: China’s return gives luxury brands hope of positive global outlook
Luxury marketers can learn two key post-COVID-19 lessons from China: brands should maintain connections with their loyal VIP shoppers and embrace the new digital and virtual lives that consumers have built even when stores reopen. China has shown the way to bounce back, according to the webinar, “China Luxury Rebound:
NEWSLETTER What China’s Affluent Rebound Means For The Rest Of The World
While much of the world has continued to reel from the impact of the Covid-19 pandemic, China – the world’s largest and most important luxury market – has rebounded and is now more important than ever. Luxury brand clients we speak with are seeing their China sales rebound after experiencing