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FEATURED  Bloomberg: Hong Kong Retailers Suffer Collateral Damage as Protests Rage

When tourists come to Hong Kong to shop, they head for a six-block stretch of Nathan Road in the Mong Kok neighborhood. There they can find more than 30 high-end jewelry stores, including 10 outposts of Chow Tai Fook, the world’s second-biggest jeweler after Tiffany & Co. That’s not counting almost

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FEATURED Vogue Business:卡地亚上天猫,远见卓识还是一招险棋?

在电商经济高速发展的中国,万元珠宝网上卖也许并不是一件特别稀奇的事。但是,当行业领军品牌卡地亚 (Cartier) 也入局将所有产品线全价网上卖的时候,是否预示着这个传统行业下一次变革的大方向? 1月9日,法国奢侈珠宝品牌卡地亚正式宣布在阿里巴巴旗下的天猫奢侈品平台 Luxury Pavilion 开设官方旗舰店,进一步深化在中国的电商战略。此举也是继 2015 年在官网上开设精品店后,卡地亚与中国数字消费者建立进一步联系的全新尝试。 目前,卡地亚的天猫旗舰店内销售珠宝、腕表和配饰在内的全系列产品,并提供刻字、特别礼盒等个性化定制服务,消费者也可通过天猫专有的免息分期付款方式购买。为扩大此次发布在年轻人中的影响力,品牌携手中国时尚偶像王嘉尔发布了两个独家系列:镶钻的新款 Juste un Clou 手镯(售价为 32300 元)和新款 Guirlande 链条手袋(售价为 9350 元)。 卡地亚中国首席执行官 Guillaume Alix 透露,考虑到中国年轻消费者购物经验丰富且同时活跃于线上、线下渠道,天猫旗舰店可以加强与他们的互动,同时也是品牌提供更便捷的客户服务和创新购物体验的起点。 卡地亚为何选择天猫? 天猫与卡地亚之间建立合作关系的过程并非一蹴而就。早在2019年9月,该品牌的母公司瑞士历峰集团(Richemont Group,旗下还拥有万国表、积家、伯爵和江诗丹顿等 “硬奢” 品牌)就与阿里巴巴组建了一家名为 “风茂” 的中国合资企业。此后历峰将旗下英国奢侈品电商 Yoox Net-a-Porter(简称为 “YNAP”)的中国业务完全转移至天猫。 “卡地亚和其他历峰集团旗下的珠宝品牌早已加入 YNAP 和 Mr. Porter,” 研究机构 Agility Research 的总经理 Amrita Banta 对此表示,“因此 YNAP 在天猫的入驻为这次与卡地亚的合作提供了机会。品牌能够把实体店的运营服务同步移植到线上店,还能使用 Luxury Pavilion 的物流平台,接触到数百万潜在的中国消费者。” 阅读全篇报道,请点击这里

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FEATURED  Vogue Business: Is China ready to buy high jewellery online?

On 9 January, French high jewellery brand Cartier ramped up its e-commerce strategy in China with the opening of an official flagship store on Tmall Luxury Pavilion, Alibaba’s luxury portal. The move marks Cartier’s latest attempt to connect with digitally savvy Chinese consumers after the brand launched its Chinese online

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NEWSLETTER 2020 – Stay Agile, Stay Ahead

2020 is off to a resounding start and within 27 days we see two new years, the latter being the Chinese New Year of the Rat, signaling the start of a new decade and new 12 year cycle.  The Rat symbolizes a smart, resilient animal, maneuvering amidst clutter and uncertainty. Lessons

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NEWSLETTER 2019 – A YEAR TO REMEMBER

What a great year this has been both for us as a business and team and also for most of our clients who have enjoyed growth in their businesses. We have travelled the world, met incredible people, worked for some amazing brands and had great fun in the process. We

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