China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows
FEATURED Luxury Daily: Informal, individualized communications key to engaging China’s younger generations
FEATURED SCMP 6 Things to know about China Gen Z Consumers – and how they can afford luxury brands
Millennials – a group over 300 million strong – are a key source of growth for many brands in China.
NEWSLETTER A Tale of Two Cities
Observations by Ali Mirza, CEO AFFLUENTIAL™ Last week on one of my regular business trips to meet with our teams
