FEATURED Luxury Daily: Informal, individualized communications key to engaging China’s younger generations

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows

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FEATURED SCMP 6 Things to know about China Gen Z Consumers – and how they can afford luxury brands

Millennials – a group over 300 million strong – are a key source of growth for many brands in China.

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NEWSLETTER A Tale of Two Cities

Observations by Ali Mirza, CEO AFFLUENTIAL™ Last week on one of my regular business trips to meet with our teams

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