NEWSLETTER Affluent Women: South Korea vs Japan

With the rapid rise of women entering the workforce or becoming entrepreneurs, they are increasingly gaining affluence, with a sizable proportion becoming self-made millionaires. Women have always been a priority segment for luxury brands however now that they are more in control of their own finances, their ability and power

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FEATURED SCMP From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials

Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and its currency is shaped by new markers in the form of authenticity, access, expertise and experience. But the luxury tide is moving east, too. It perhaps explains why Chanel took

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