Making News

There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers. Chinese affluent travellers are welcomed by attentive Mandarin speaking hotel hosts, retail sale

Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith. According to Agility Research & Strategy, affluents in Asia can be segmented in several categories that encompass different consumption and shopping habits. Understanding the range of consumers is crucial for

Amrita Banta, managing director of Agility Research and Strategy Drawn to the dynamism of insights that fuel the luxury and travel industry, Amrita Banta chalks up a wealth of experience that now spans 18 years in business development. After attaining a masters in English Literature, she started learning on the

Nearly 60% of the world’s millennials live in Asia, and their relatively free-spending ways are proving to be a boon for brands. This is especially the case for luxury brands, who are seeing a considerable share of their growth coming from the more affluent members of this age group. In

Affluent and high-net-worth (HNW) individuals are increasingly thinking about their role as responsible global citizens. With the risks from major challenges, such as climate change and lack of access to healthcare and education, becoming ever clearer, our clients are looking actively for opportunities to effect positive change. Sustainable Investing in