China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced. To read the full article, please click here. To download our newsletter on Chinese Gen Z consumers, please click here.
Millennials – a group over 300 million strong – are a key source of growth for many brands in China. Their successors, Generation Z (defined here as the “post-95” generation, aged 15 to 24), are even freer about spending – they include nearly 170 million people and and have the
Millennials – a group over 300 million strong – are a key source of growth for many brands in China. Their successors, Generation Z (defined here as the “post-95” generation, i.e. those born in 1995 and afterwards) are even freer spending and have the potential to contribute even further and
Women have always been a priority segment for luxury brands, and as female spending power has increased, the luxury sector has been struggling to catch up. Although on aggregate the spending power of affluent Korean and Japanese women is not as large as that of Chinese women, they still represent
Amrita Banta, managing director of Agility Research and Strategy Just this week, Apple unveiled its line-up of new products for the coming year, with the announcement of three new iPhone models, the iPhone 11, a new Apple watch, a new iPad and updates on their streaming services and Apple Arcade.
Women in Asia Pacific have always been the driving force behind the growth of the economy in the region. Sophisticated and discerning, they have broad interests and appreciate the finer things in life. These empowered women are taking advantage of what their newfound wealth can provide them. Contrary to popular
With the rapid rise of women entering the workforce or becoming entrepreneurs, they are increasingly gaining affluence, with a sizable proportion becoming self-made millionaires. Women have always been a priority segment for luxury brands however now that they are more in control of their own finances, their ability and power
Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and its currency is shaped by new markers in the form of authenticity, access, expertise and experience. But the luxury tide is moving east, too. It perhaps explains why Chanel took
There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers. Chinese affluent travellers are welcomed by attentive Mandarin speaking hotel hosts, retail sale
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith. According to Agility Research & Strategy, affluents in Asia can be segmented in several categories that encompass different consumption and shopping habits. Understanding the range of consumers is crucial for